Marketing Research Analyst

Marketing Research Analyst (Hybrid)

Expanding North Charlotte Corporate office is seeking a Marketing Research Analyst to join their Marketing team. This is a great opportunity to join an award-winning corporation which promotes growth. Salary up to $75K plus bonus and great benefits!

Key Responsibilities:

• Design, implement, and execute quantitative and qualitative research studies
• Develop and analyze surveys using Qualtrics software.
• Support the management, growth, and execution of qualitative and quantitative research using internal proprietary panels.
• Moderate qualitative research sessions, ranging from one-on-one interviews to mid-size focus groups.
• Assist in planning and organization of in-person events involving panel members
• Analyze data sets to craft compelling narratives from research findings
• Develop clear, audience-appropriate reports and presentations to communicate insights and trends to stakeholders.
• Maintain regular communication with the internal Research and Insights team and stakeholders, providing updates on project status and findings.
• Partner with the Marketing Communications team to derive insights from various marketing data sets.

Requirements of the Marketing Research Analyst:

• Bachelor's Degree required.
• Experience with Qualtrics preferred.
• Experience conducting qualitative and quantitative market research from start to finish is required.
• Experience working with and managing market research vendors and research panel management preferred.
• Experience in Excel and PowerPoint for analysis and visualization.
• Strong curiosity, high attention to detail, and ability to prioritize.