What are the responsibilities and job description for the Social Media Manager position at Treasured Pets Foundation Inc?
Treasured Pets Foundation (TPF) is a registered 501(c)(3)
tax-exempt organization incorporated in Florida. We are located in the St.
Petersburg - Clearwater, FL area. The organization was formed in 2021 for the
sole purpose of disrupting and combatting Economic Euthanasia. We are dedicated
to empowering pet and companion animal parents with the knowledge and resources
needed to enhance and extend the lives of their beloved canine and feline
companions. While we’ve made outstanding progress since 2021, Treasured Pets
still has scores of work to do. The problem of Economic Euthanasia is enormous,
and the solution complex — requiring considerable funds and abundant human
resources. We need your support to expedite the release of our innovative
programs intended to disrupt and alleviate Economic Euthanasia. Please help us
fulfill our mission and realize our vision by donating the time you feel
comfortable contributing. The Social Media Manager role is vital to our
organization's mission. Accordingly, the position will convert from an unpaid
volunteer role to a paid career when the company is solvent.
Title : Social Media Manager
Pay : Unpaid position that will convert to a paid
salary of $40,000–$45,000
Time Commitment : Five hours per week with a min.
commitment of six-months
Shift and Schedule : You decide, Monday – Friday, Weekends
as needed
Location : Remote / Work-from-Home
Reports to : President & Executive Director, COO,
Department or Team : Marketing & PR
Job Summary : The Social Media Manager’s job focuses
on increasing brand awareness through the effective use of social media outlets.
A skilled Social Media Manager can pioneer our social media strategy and help
us achieve the online presence we aspire to. You will be responsible for
creating and managing captivating, interactive content across Facebook,
Twitter, Instagram, and TikTok platforms. The ideal candidate will bring prior
experience in analyzing performance metrics and leveraging data to enhance social
media marketing campaigns, thereby augmenting brand awareness. A profound
understanding of social media trends and exceptional communication skills are
prerequisites. Proficiency in analytical tools is a must.
Primary Responsibilities :
Ø Primary
Responsibilities :
Planning and developing social media campaigns
Crafting compelling content or getting it
developed
Posting content across social media accounts
Engaging with customers on different channels
Analyzing existing campaigns
Keeping up-to-date with the latest social media trends
Secondary Responsibilities :
Analyze donor expectations according to past social media activity
Develop social media campaigns
Define key performance indicators and KRAs for
social media campaigns
Update social media content across all channels
Engage with customers and followers
Use tools such as Buffer or Hootsuite, or other social media marketing tools
Monitor campaigns and analyze data obtained
Track SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network
Develop content or assign tasks to content developers
Communicate effectively to all stakeholders, e.g., management and content developers
Salary : $40,000 - $45,000