What are the responsibilities and job description for the Associate Manager DTC Marketing position at Treasury Wine Estates?
About the Company:
Treasury Wine Estates (TWE) is one of the world’s leading wine companies. We know that it’s the thinkers, makers, and doers who have the most impact as we continue to strive towards being recognized as the world’s most desirable luxury wine company.
Treasury Americas is focused on portfolio premiumization and brand-led marketing. With our world-class production facilities and wineries located in the iconic Napa, Sonoma, and Central Coast wine regions of California, we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. From the iconic luxury of Penfolds, Stags’ Leap, Beaulieu Vineyards, and Beringer, to the broad appeal of Sterling Vineyards, Etude, Matua and newer brands like Frank Family Vineyards, DAOU, and 19 Crimes, we are committed to creating memorable wine experiences for our consumers.
Summary:
The DTC Marketing Associate Manager drives Direct to Consumer (DTC) wine club and cellar door marketing for assigned brands. This role acts as a strategic partner for the winery sites and club membership marketing managing execution of promotional advertising, communications, and collateral to deliver against both revenue and demand targets.
Key Responsibilities:
- Manage Membership Marketing & Communication – Deliver marketing initiatives that drive acquisition, retention and revenue targets for the club channel.
- Manage Winery Marketing & Communication – Act as primary point person for the winery site manager to collaborate on new initiatives, promotional programs, key events, and guest experience development.
- Manage Demand Generation Advertising – Develop effective advertising, communications & paid media campaigns to attract qualified guests to the winery sites.
- Reporting & Insights – Maintain monthly wine club metrics analysis and traffic reporting to provide in-depth insights on performance, ROI, area of opportunity and challenge.
- A&P Budget Management – Own expense tracking and vendor invoice processing for all managed projects and expenditures.
- Inter-Department Liaison – Develop strong cohesive relationships and effectively collaborate with the extended DTC, Brand, Digital, and Trade Marketing teams to amplify the impact on visitation, DTC sales, and consumer database growth.
About you:
- You have 3 years of marketing experience, preferably in the CPG or wine industry
- You have 2 years proven proficiency in eCommerce and Marketing platforms
- You have a Bachelor’s degree, preferably in marketing, business, or a related discipline
- You have experience in SFMC, SFCC, Shopify, Bloom, Klaviyo or similar platforms
- You have working knowledge of HTML, Adobe Photoshop and Microsoft Office
- Even better if you have experience in CRM, loyalty, acquisition marketing, and lead management
- You have strong copywriting & proofing skills
- You are a quick learner able to adapt to changing technical and business requirements
What’s in it for you
- The opportunity to be bold and make an impact in the world of wine
- Access to the world’s most celebrated wines through our employee product allowance
- True flexibility in determining how, when, and where you work to achieve your potential
- Global opportunities across the US, Australia & New Zealand, Asia, UK/Europe
- Opportunity to build a career across multiple functions (we’re really good at doing this!)
- Structured development programs to support your health, wellbeing, and career
- “TWEforME Day� –an additional day of leave each year, for you to do you! Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
Culture
We bring our whole selves, we’re courageous and we deliver together –that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun, and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full� people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now!
Inclusion Equity and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Pay Transparency Disclosure: The base pay range offered for this position is $96,000 - $118,000 per year. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of Napa, CA. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.
Salary : $96,000 - $118,000
