What are the responsibilities and job description for the Director, Demand Generation position at Trellix?
Trellix Director, Demand Generation
Location : Columbus, Ohio
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Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world.
Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential.
Role Overview :
The Director of Demand Generation will own the strategy, execution, and optimization of global demand generation programs to support aggressive growth targets for both net new logo acquisition and expansion within our existing install base. This role requires expertise in Account-Based Marketing (ABM), deep hands-on experience with marketing technology tools like Marketo, and a collaborative approach to align closely with sales and other cross-functional teams.
Key Responsibilities :
- Develop and execute comprehensive demand generation strategies that target both new customers and existing accounts.
- Drive account-based marketing (ABM) initiatives to engage and convert high-value target accounts.
- Create multi-channel campaigns (email, digital ads, webinars, events, SEO, social) to build pipeline and accelerate deals through the funnel.
- Partner with leadership to ensure alignment on campaign strategies, plays, and pipeline goals.
- Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
- Own pipeline and revenue targets for demand generation, tracking key KPIs such as MQLs, SQLs, CAC, and ROI.
- Regularly analyze campaign performance and provide actionable insights to improve effectiveness.
- Operate and optimize marketing automation tools, particularly Marketo, to execute and measure campaigns.
- Collaborate with product marketing to craft compelling messaging and assets for campaigns.
- Lead and mentor a small but high-performing demand generation team.
About You :
Company Benefits :
We're serious about our commitment to diversity, which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
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