What are the responsibilities and job description for the Influencer Marketing Manager Job at Trend Management in Houston position at Trend Management?
COMPANY : Trend Social
INTERNAL TITLE : Brand Manager
REPORTS TO : VP of Trend Social
OVERVIEW :
Brand Managers at Trend Social lead influencer programs on behalf of our clients. Brand Managers are responsible for supporting the objectives and workflow of the larger team, which includes day-to-day strategy and influencer campaign execution for our clients. This role requires an extremely organized individual, a strong communicator, and the ability to manage multiple clients in a fast-paced, entrepreneurial atmosphere.
RESPONSIBILITIES :
- Program / Campaign Management – Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Experience with Asana preferred.
- Influencer Campaign Strategy - Create compelling recommendations for existing and prospective clients, including internal and external materials and presentations.
- Existing Business – Contribute ideas and strategies to grow existing accounts. Stay current on each client’s market, competitive environment, and business goals to make Influencer Marketing recommendations.
- Account Planning - Responsible for compiling portions of first drafts of presentations, agency POVs, agency sales materials, and influencer communications with oversight from manager. Experience with Canva preferred.
- Reporting & Analysis – Responsible for working with software partners to collect, compile, and aggregate weekly and / or monthly reporting; making recommendations and optimizations based on insights. Experience with CreatorIQ or other IM software tools preferred.
- Vendor & Partner Knowledge – Research and stay abreast of new vendors / partners and submit recommendations to manager to set up meetings and demos.
- Relationship Management – Work seamlessly and effectively with all influencers, influencer managers and management companies, and members of the Trend Social team on all aspects of Influencer Marketing and client service.
- Team Development – Research and report on trends / best practices in Influencer Marketing, demonstrating an interest in and an aptitude for growing the agency’s offering.
QUALIFICATIONS / CHARACTERISTICS :
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