Marketing Director Job at TRG Management Company LP in Weston

TRG Management is a premier property management company specializing in a diverse portfolio of conventional, mid-rise, high-rise, luxury rentals, and single-family properties. Managing approximately 20,000 units across multiple states, we offer an exciting platform for professionals to excel. We are seeking a Director of Marketing to lead strategic initiatives, drive innovation, and oversee marketing operations across our portfolio.

Primary Responsibilities and Objectives :

As the Director of Marketing , you will be a key leader, collaborating with senior executives, property teams, and external stakeholders to craft and execute dynamic marketing strategies that position TRG Management as an industry leader. Your role will blend strategic vision, team leadership, and operational expertise.

• Comprehensive Marketing Plans : Develop and execute marketing strategies tailored to property status, brand, market conditions, and stakeholder objectives. Ensure performance and financial goals are met or exceeded across the portfolio.
• Data-Driven Insights : Utilize analytics platforms, including Google Analytics and CRM systems, to monitor campaign success, provide actionable recommendations, and optimize ROI. Research latest trends for new campaigns and present findings to partners.
• Multi-Channel Campaigns : Strategize and implement campaigns across digital platforms, SEO, SEM, social media, email, and traditional advertising, with a focus on lead generation and resident engagement.
• Budget Oversight : Manage and allocate marketing budgets effectively, ensuring cost-efficiency and maximum impact across all initiatives.
• Performance Optimization : Conduct thorough evaluations of marketing strategies and campaigns, leveraging data to refine approaches and discontinue underperforming initiatives.
• Quality Assurance : Perform regular audits of property websites, digital assets, and online listings to ensure accuracy, relevance, and optimal user experience.
• Competitive Intelligence : Monitor market trends and competitor activities to identify opportunities for differentiation and maintain a competitive edge.
• Portfolio Management : Oversee marketing efforts for stabilized and lease-up properties, ensuring competitive positioning, brand consistency, and alignment with organizational objectives.
• Content Creation : Design and produce diverse marketing materials, such as flyers, brochures, e-blasts, and promotional items, to support branding and lead-generation efforts.
• Collaboration : Partner with senior leadership and clients to deliver strategic insights and creative solutions that drive property performance.
• Team Leadership : Manage and inspire the marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Training Programs : Lead training initiatives for regional and property-level teams, emphasizing digital tools, lead management systems, Fair Housing compliance, and marketing best practices.
• Brand Management : Oversee brand identity and messaging, ensuring consistency across property-level and corporate marketing efforts, including promotional events and campaigns.
• Emerging Trends : Incorporate innovative technologies and luxury market trends into marketing strategies to enhance customer engagement and operational performance.
• Resident Retention : Develop programs that drive resident satisfaction, retention, and community involvement, enhancing loyalty and long-term occupancy.
• Event Management : Organize and manage events, including sponsorships and resident programs, to foster community engagement and support strategic goals.
• Education : Bachelor's degree required; MBA or advanced degree preferred.
• Experience : 7-10 years of progressive marketing leadership experience, ideally within property management or real estate.
• Skills :
• Expertise in digital marketing tools, CRM systems, and analytics.
• Proven ability to manage multi-property portfolios and large-scale marketing operations.
• Strong leadership, communication, and problem-solving skills.
• Understanding

Benefits as a TRGM Employee :

TRG Management is proud to be an Equal Opportunity Employer.

We are a Drug-Free Workplace.