What are the responsibilities and job description for the Director of Marketing position at Tri Pointe Homes?
Overview
Want to work for a fast-paced, innovative company? Tri Pointe Homes is always looking for individuals to help us push forward in our pursuit of high-level home buying. If this sounds like a career for you, apply to be a part of our great team.
Tri Pointe Homes Dallas-Fort Worth is looking for an experienced individual to join our talented group as a Director of Marketing.
Position Highlights: The Director of Marketing will work with the brand/division VP of Sales & Marketing by planning and directing marketing efforts for the brand/division.
Position Responsibilities
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices.
We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
Want to work for a fast-paced, innovative company? Tri Pointe Homes is always looking for individuals to help us push forward in our pursuit of high-level home buying. If this sounds like a career for you, apply to be a part of our great team.
Tri Pointe Homes Dallas-Fort Worth is looking for an experienced individual to join our talented group as a Director of Marketing.
Position Highlights: The Director of Marketing will work with the brand/division VP of Sales & Marketing by planning and directing marketing efforts for the brand/division.
Position Responsibilities
- Using home office templates and/or directions, modifies or produces creative pieces for advertising, collateral, sales office displays, signage, etc. ensuring adherence to company brand standards and marketing policies.
- Purchases all local offline media, including signage programs, purchased consumer lists, etc.
- Works with local and/or national marketing agencies and business partners to produce and maintain all marketing collateral including brochures, price sheets, fliers, and broker outreach materials.
- Guides model merchandising direction and coordinates activities related to model and sales office installations and potentially model landscape design.
- Participates in the selection of model options and upgrades.
- Coordinates the closure of the model complex and sales environment at community close-out.
- Assists the sales team with all consumer and broker events.
- Develops and maintains current knowledge of competitor marketing programs, pricing, and products, as well as consumer demographics and economic influences.
- Utilizes available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
- Tracks results for all marketing initiatives, including detailed analysis of traffic sources.
- Directs consultants on signage, model merchandising, sales office design, photography and renderings, and collateral, as appropriate.
- Participates in the development of standards and options programs for all new communities.
- Develops and maintains marketing budgets for all communities and divisions as a whole. Review, code, and approves marketing-related invoices.
- Develops and maintains division and community-specific marketing plans.
- Assists sales team with technical support in community sales offices and models.
- Other duties as assigned.
- High School or GED equivalent required. Bachelor’s degree in Marketing is highly preferred.
- A minimum of 3 years of previous Marketing experience or related industry experience is required. New Home Marketing experience preferred.
- Ability to effectively present marketing ideas to internal teams and outside parties.
- Superior verbal and written communication skills including grammar, spelling, and proofreading skills.
- Strong analytical skills with a focus on solving problems and developing creative solutions.
- Ability to work both independently and collaboratively.
- Experience and proficiency in InDesign and Photoshop are preferred.
- Proficient in Microsoft applications including Word, Excel, Outlook, and PowerPoint.
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company’s strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices.
We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
