What are the responsibilities and job description for the Digital Marketing Specialist position at Tri Valley Plastic Surgery?
At Tri Valley Plastic Surgery, we are seeking a skilled Digital Marketing Specialist to drive patient acquisition and brand growth. This on-site position at our Dublin, CA office will provide the ideal candidate with the opportunity to utilize their expertise in paid advertising, conversion optimization, and content strategy to maximize ROI and marketing performance.
The successful candidate will have a strong background in digital marketing, including experience with Google Ads and Meta Ads management, as well as a solid understanding of SEO, PPC, and conversion rate optimization.
We are looking for a data-driven marketer who can collaborate with both internal teams and external vendors to enhance lead nurturing and engagement, and optimize website content to improve user experience and lead conversion.
In this role, you will be responsible for:
- Optimizing ad spend and collaborating with marketing agencies to drive Google Ads and Meta Ads for patient acquisition.
- Analyzing campaign performance, identifying trends, and implementing data-driven strategies to improve ROI and conversion rates.
- Leveraging retargeting strategies and paid media best practices to enhance lead nurturing and engagement.
- Collaborating with a website design agency to optimize SEO strategies, enhancing site visibility and improving search engine rankings.
