What are the responsibilities and job description for the Performance Marketing Analyst position at Tricon Residential?
Tricon Residential is anownerand operatorofa growing portfolioof morethan 38,000 single-family rental homes in the U.S.Sun Beltand multi-familyapartmentsin Canada.Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon's culture and business philosophy.We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams.Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage. At Tricon, we imagine a world where housing unlocks life's potential. For more information, visitTricon Residential.
Job Description
The Performance Marketing Analyst is a highly analytical and detail-oriented part of the dynamic marketing team. The incumbent supports the team by providing useable data that leads to faster, more effective, proactive decision-making. They are responsible for evaluating and calibrating the effectiveness of ongoing marketing campaigns, analyzing channel performance, and continuously monitoring advertising across various platforms.Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.
Campaign Analysis:Evaluate the effectiveness of ongoing marketing campaigns, providing insights and recommendations for optimization.
Channel Performance:Analyze performance across different marketing channels (e.g., PPC, email, paid social) to identify trends and opportunities for improvement.
Insight:Develop and maintain regular performance reports, presenting findings to stakeholders and making data-driven recommendations. Give key insights into marketing efforts, helping to optimize advertising campaigns and evaluate paid channels
Collaboration:Work closely with the revenue management, sales, and operations teams to align strategies and ensure cohesive execution.
Competitive and Market Intelligence:Conduct market research to stay updated on industry trends and competitor activities.
Other duties as assigned
Qualifications:
Bachelor's degree in Business, Analytics, or a related field.
Proven experience in performance marketing within in a Business-To-Consumer (B2C) environment.
Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel). Understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale.
Excellent communication and presentation skills.
Ability to build strong relationships across a distributed and matrix-style organization.
Ability to adapt to a fast-paced and changing environment.
Minimum Requirements:
5 years' experience in analytics, data science, performance marketing or similar
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including:
Frequently required to sit, talk, and hear.
Frequently required to stand and move; use hands to grasp, squeeze, finger, handle, and feel; reach, push, and pull with hands and arms; occasionally required to twist; reach overhead; stoop, kneel, squat, bend, and crouch.
#LI-Hybrid
Occasionally lift, carry, and move up to 10 pounds.
Vision abilities required by this job include close vision, distance vision, and depth perception.
At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.
Salary Range
Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.
$74,930.00 - $124,890.00
Salary : $74,930 - $124,890
