What are the responsibilities and job description for the Fractional CFO position at Tried and True Media?
We are looking for a talented fractional CFO to bring us to the next level as we grow in 2025!
Fractional Chief Financial Officer (CFO)
Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are data-driven performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. With a team of 60 remote employees worldwide, we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.
With are growth expectations for 2025, we are seeking a strategic Fractional CFO to join our innovative team.
What You’ll Do
Financial Strategy & Leadership
- Partner with the CEO and other leaders, providing strategic financial guidance to support the company's rapid growth trajectory
- Develop and implement financial systems and controls
- Oversee budgeting, forecasting, and financial reporting processes
- Monitor and analyze key performance indicators across client portfolios
- Raise debt from lenders to help with acquisitions
- Complete financial modelling with regard to Leverage BuyOuts (LBOs)
Client Financial Management
- Analyze client campaign performance metrics and ROI
- Optimize financial operations for our media buying and creative services
- Support pricing strategies for our core service offerings including PPC Management, Site Testing, and Video Ad Creative
Operational Excellence
- Manage relationships with financial partners and stakeholders
- Ensure compliance with financial regulations across international operations
What You Bring
Required Experience
- Proven experience as a CFO or VP of Finance ideally within a high-growth environment
- Previous experience in digital marketing, advertising, or SaaS companies, with a strong understanding of company metrics and KPIs
- Comprehensive knowledge of FP&A and GAAP accounting, with proven success in leading budgeting and forecasting
- Familiarity with M&A activities, including pre-transaction analysis and post-transaction financial integration
- Experience with ERP Platforms and other financial tools
- The ability to drive strategic financial decisions and clearly communicate complex financial data to non-financial stakeholders
- Data-driven decision-making mindset, with expertise in financial modeling and analysis
- A "big picture" perspective, well versed in implementing and maintaining effective accounting controls and systems
- Ability to analyze existing operations and recommend and implement both revised and new policies, procedures, and systems
- Experience with international business operations
This is a remote position with flexible hours, joining our globally distributed team. The fractional commitment will be determined based on company needs and candidate availability.
Why TNT?
Join a team that combines mad scientist precision with creative brilliance. We're not just following industry trends—we're setting them with advanced algorithms and data-driven strategies that maximize client success. Our culture embraces innovation, continuous learning, and measurable impact.
