What are the responsibilities and job description for the Paid Media Specialist Job at Trifect LLC in Long Beach position at Trifect LLC?
Job Description
Job Description
Our client, a creative branding agency headquartered in Long Beach, California – is seeking a Paid Media Specialist to join their team. This role focuses on planning, executing, optimizing, and reporting on paid media campaigns across digital platforms while collaborating with internal teams and external media partners.
About You :
You are organized, detail-oriented, and experienced in digital media planning and campaign management. You excel in creating integrated media solutions that drive results. With a strong work ethic, positive attitude, and prioritization skills, you are a reliable team player. You stay ahead of industry trends and bring a passion for delivering exceptional work.
Role Overview :
The Paid Media Specialist develops and executes media plans to effectively reach target audiences across digital platforms, ensuring alignment with broader marketing strategies.
Key Responsibilities :
- Create and implement data-driven media plans matching client KPIs and budgets.
- Monitor and optimize campaigns, deriving insights and actionable recommendations.
- Identify new and existing ways to enhance campaigns through media and creative.
- Build and maintain vendor relationships, negotiating rates to maximize effectiveness.
- Coordinate and execute campaigns across paid social, search, display, email marketing, OTT / CTV, streaming audio, and other digital tactics.
- Optimize programmatic campaigns with hands-on-keys bidding strategies, creative updates, and targeting refinements.
- Review, approve, and provide feedback on media plans, client recommendations, and campaign reports; participate in client meetings.
- Manage media invoices, client billing, and reconciliation processes.
- Collaborate with internal teams to align strategies, timelines, and assets for campaigns.
- Stay informed on industry trends and innovations specific to our clients’ industry to enhance offerings and performance.
Qualifications :
Certifications (Preferred, but not required) :