What are the responsibilities and job description for the Brand & Channels Marketing Specialist- CRM Email Marketing position at Trilyon, Inc.?
Area Description
The Brand & Channels team drives deeper user relationships with Google by delivering trustworthy, personalized, and engaging experiences across all owned and operated channels. We develop and execute strategic portfolio optimizations, innovate core programs like HPP, and build a Center of Excellence for email marketing to maximize product engagement and user loyalty.
Role Description (and additional job description)
Join our dynamic team of brand and growth marketers, collaborating closely with global product marketing teams to drive user engagement and promote Google's programs and services across our owned and operated channels, including the critical Tips & Updates Email channel. Building upon this broad channel expertise, you will be instrumental in establishing a centralized Email Center of Excellence, standardizing and elevating user communication across the entire Marketing organization.
Responsibilities
- Lead the development of a centralized Email Center of Excellence (COE) to unify and elevate Google's user communication, driving measurable growth, increased engagement, and enhanced brand consistency through strategic email programs and AI-driven optimizations.
- Establish foundational excellence for the email channel by conducting comprehensive audits, defining best practices, creating knowledge-sharing forums, and developing technology and analytics roadmaps to optimize marketing workflows and performance across Google.
- Drive the strategic direction and operational execution of the Tips & Updates (T&U) email program, including campaign calendar management, vendor oversight, performance measurement, experimentation and creative optimization.
Mandatory/BS degree (OR ) 5 years relevant work experience)
2-3 years of work experience in email or growth marketing, driving user acquisition, engagement and retention Demonstrable cross-functional collaboration across product, marketing and engineering teams Analytical and experience with data, metrics, and A/B experiments
Desired
Degree in Marketing, Economics or related field
Distinctive problem solving, project management, analytical skills, and impeccable business judgment
Talent at building collaborative partnerships with technical and marketing teams
Strong ability to effectively influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast paced dynamic environment
Best Regards,
Senthil Kumaran
senthil@trilyonservices.com
