What are the responsibilities and job description for the SEO Strategist position at TriMark Digital?
The world of SEO has changed…and here, we wear the white hat. We’re all about driving qualified, relevant traffic to our clients sites through strategies that blend content, technical optimization and UX for real results. Our mission: To create organic search strategies with more staying power than Rand Fishkin’s handlebar mustache. To carve out the top spots in SERPS for all of our clients, and to drive them more new customers than they can handle. Our work is never done—and that’s what makes it awesome. Are you the SEO Strategist we’re looking for? Let’s find out.
Roles & Responsibilities
- Work with team members and other departments to develop a uniquely tailored SEO strategy and KPIs for each client.
- Perform client-specific keyword research and competitive analyses.
- Recommend topics for content development based on research.
- Perform technical SEO audits of client websites.
- Follow best practices when optimizing, link, meta tags, schema and content.
- Drive predictable and sustainable results
- Measure and report on improvements for conversions, lead generation and KPIs clients.
- Stay informed of the latest SEO and digital marketing trends and developments.
Professional Skills & Qualifications
- BA/BS required with 2 years of SEO experience.
- Understanding of all digital marketing disciplines.
- Hands-on experience with keyword research and competitive analysis with SEO analysis tools such as SEMRush (or similar)
- Understanding of how other marketing channel augment SEO performance.
- Hands-on experience within Google Analytics, Google Search Console.
- Advanced Google Sheets skills.
- Knowledge of various Content Management Systems.
- Front end coding experience for various Content Management Systems including CSS, html, JavaScript and PHP.
- Knowledge of the inner workings of local search, local listing management and local rankings.
- Previous agency experience strongly preferred.
