Job Description
Job Description
Job Title : Associate Brand Manager, Upper Extremity
Location : Hybrid
Department : Marketing
Reports To : Marketing Manager
The following is intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Job Summary :
The Associate Brand Manager position is responsible for leading the Upper Extremity (Hand and Wrist)
brands. The primary focus will be supporting go-to-market strategy and execution, including surgeon
and sales rep communication, education, direct to patient and promotional strategies. This person will
be responsible for providing continuous support to the sales force and representing the marketing
organization to cross functional business partners. The role will be fast paced, the expectation will be
performance driven and results oriented.
Supervisory Responsibilities :
Duties / Responsibilities :
Understand key competitors and their relative strengths / weaknesses and maintainnetworks of people and resources for obtaining competitive information.Explain different product features to different customers as appropriate to their needs.Maintain customer engagement and deeply understand customer needsUnderstand competitive dynamics in the marketUnderstand what customers value and how they perceive different attributes of the productor portfolio.Articulate why the product or portfolio adds value or solves problems for the customer.Create marketing strategies to understand, develop, and enhance the relationship betweenthe customer and the product or portfolioPropose objectives for generating clinical evidence and evaluating studiesSynthesize market trends and make recommendations on areas of strategic focusDevelop new strategies, sales tools, and communication plans for the product or portfolioApply clinical knowledge in combination with technical knowledge to educate and articulatevalueWork closely with sales training / sales enablement to set the sales training strategy for theproduct or portfolioResponsible for the obsolescence planProvide analytical support to set priceArticulate desired communications outcomes that are consistent with the marketingstrategy.Establish short-range and long-range improvement goals for the product managementteam, and under guidance, develop action plans to achieve those goalsAnalyze customer satisfaction to assess trends in customer engagement, and incorporatestrends into strategic planning.Provide marketing intelligence group with key objectives and inputs to drive customerinsights.Required Skills / Abilities :
Excel skillsOutstanding verbal and written communication skills and ability to resolve disputes effectivelyExcellent presentation and public speaking skillsExcellent independent decision making, analysis and problem-solving skillsUnderstand and act on financial information that contributes to business profitabilityAbility to plan and manage successful projects; understand available resources, develop timeline,budget, assign tasks and areas of responsibilityLead team(s) to achieve company goals in creative and effective waysExcellent planning and organizational skills and techniquesCommunicate effectively with senior managementGood negotiating skills and ability to effectively manage outsourced relationshipsAbility to influence, build relationships, understand organizational complexities and manage conflictUnderstanding of marketing automation tools and digital content deploymentCan manage success metrics with dashboard creation and industry leading toolsEducation and Experience :
Bachelor’s degree required5 years of work experience requiredPhysical Requirements :
This position works in an open office environment.While performing the duties of this Job, the employee is regularly required to talk or hear.The employee is frequently required to stand; walk and sit.Travel required up to 25% of the time.
