What are the responsibilities and job description for the Associate Director, Campaign Management New position at Tripadvisor LLC?
Associate Director of Paid Media |Viator
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
About Viator
Viator, a Tripadvisor company, makes it easy to find and book something you'll love to do. With access to the world's largest selection of high-quality experiences, there's always something new to discover, both near and far from home.
About the Role
We are seeking an experienced and strategic Associate Director of Paid Media - Digital Advertising, to lead our omnichannel digital advertising efforts across a variety of platforms. In this role, you will drive performance, oversee multi-platform campaigns, and collaborate with cross-functional teams to deliver innovative and effective media strategies that engage travelers across all touchpoints.
The ideal candidate will have 10-15 years of experience in paid media with a deep understanding of the digital marketing ecosystem, including social platforms, programmatic advertising, and emerging trends.
What You’ll Do
- Omnichannel Media Strategy Development : Lead the strategic creation and execution of integrated, omnichannel paid media strategies to achieve business objectives.
- Platform Expertise : Oversee and optimize campaigns across key digital channels and programmatic platforms.
- Campaign Optimization : Utilize data and analytics to monitor performance and maximize ROI across channels.
- Budget Management : Oversee and allocate multi-million dollar paid media budgets effectively.
- Cross-Functional Collaboration : Partner with creative, analytics, and brand identity teams to align on campaign goals.
- Creative Collaboration : Partner with creative teams to provide insights and feedback that align with media strategies.
- Agency Relationship Management : Foster a positive relationship with our media agency to ensure successful outcomes.
- Leadership & Mentorship : Manage and mentor a paid media specialists, fostering professional growth.
- Performance Reporting : Deliver detailed reporting and actionable insights to stakeholders.
Skills & Experience
What We Offer
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to your individual recruiter.
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