What are the responsibilities and job description for the Principal, Product Marketing Manager, B2B position at TripAdvisor LLC?
About Viator
Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our affiliate program.
What you'll do :
We are seeking a seasoned and strategic Principal Product Marketing Manager to join our 3P (Partnership) business unit. This person will drive product marketing strategy, positioning, and execution to support our growth and partner engagement initiatives across all three segments. In this high-impact role, you will work closely with product management, sales, marketing teams, and our strategic partners to develop and execute go-to-market strategies, create compelling messaging, and drive product adoption within the partnership ecosystem.
Strategy and Positioning :
Develop a deep understanding of the partnership ecosystem, including all three partner segments, their needs, competitive landscape, and market trends.
Lead the creation of clear, differentiated product positioning and messaging that resonates with partners and end-users.
Go-to-Market Planning and Execution :
Own the end-to-end go-to-market (GTM) strategy for all 3P products and solutions.
Collaborate with cross-functional teams to create impactful GTM programs that drive awareness, engagement, and revenue growth through our partner network.
Partner Enablement :
Design and deliver partner-focused content and enablement materials, including product guides, presentations, and training sessions, to empower our partners to effectively sell and implement our solutions.
Market Intelligence and Insights :
Act as the voice of the partner by gathering insights and feedback to influence product roadmap and prioritize features.
Conduct competitive and market analyses to identify trends, opportunities, and potential threats to the 3P product offerings.
Performance Measurement :
Define and monitor KPIs to measure the success of product marketing efforts, including campaign effectiveness, product adoption, and partner satisfaction metrics.
Skills & Experience
8 years of experience in product marketing, with a proven track record of successful product launches and partner-focused go-to-market strategies. Experience across a variety of segments is ideal.
Deep understanding of partnership ecosystems including all of our partner types, B2B product marketing, and the competitive landscape.
Exceptional written and verbal communication skills, with a talent for distilling complex ideas into clear, compelling messages, especially reporting to leadership roles.
Ability to think strategically and develop big-picture ideas while executing on tactical details.
Strong cross-functional leadership skills with a collaborative approach to working with product, sales, and other key stakeholders.
Proficiency with market research and analytics tools to drive data-informed decisions.
What We Offer
- Flexible activity-based working fostered collaboration and productivity
- Inclusive global travelers community welcoming diverse perspectives
- Competitive salary package including performance bonuses and equity plan
- Development programs, managerial courses, and learning series
- Health insurance covers medical, dental, and vision for families (varies by country)
- Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
- Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
- Employee assistance program for short-term counseling and free Calm app subscription
- State-of-the-art offices : dining, coffee points, and leisure areas
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
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