What are the responsibilities and job description for the SENIOR CONTENT MANAGER Job at Tripoint Search in New York position at Tripoint Search?
SENIOR CONTENT MANAGER
LOCATIONS : New York, NY | Washington, D.C. | Palo Alto, CA | Los Angeles, CA | Seattle, WA
THE ORGANIZATION : Top-Tier US-Based Law Firm
COMPENSATION : Competitive base salary based on years of experience up to $207K plus a competitive bonus structure
BENEFITS : competitive paid time off, 401K with above market match, Medical Dental & Vision Coverage, Life and AD&D Insurance, Retirement Plans, Flexible Spending Account, Transit Program and more!
SUMMARY : The Senior Content Manager will report directly to the firm’s Director of Communications and Market Development and act as a key contributor to the firm’s content marketing and corporate storytelling. The ideal candidate will bring years of experience managing content / communications teams, sourcing freelancers, and creating attractive and cohesive marketing materials.
KEY RESPONSIBILITIES :
- Implement long-term marketing and content strategy to grow various marketing channels including the website, email, social media, thought leadership, and SEO
- Evolve the brand’s visibility and engagement through innovative digital and visual marketing / content development
- Work alongside the marketing team to understand sales and marketing goals and develop plans to reach the business strategic objectives
- Execute an ambitious test-and-learn marketing strategy across digital channels
- Report on key marketing analytics to guide insights and recommendations for expanding the brands reach
- Analyze industry trends and industry best practices; manage the marketing team’s budget
- Engage with key external stakeholders for research, conference or thought leadership engagement
- Bachelors is required (Marketing, Business Communications, Strategic Design, or Communications)
- 10 years of marketing and content / communications experience (including SEO / SEM, digital advertising, email / social media marketing, content design & implementation, and reporting analytics
- Experience managing a marketing / communications team in a professional services environment (preferably legal)
- Proficiency with Microsoft office, CRM, and marketing automation systems (Drupal or Pardot)
- Advanced proficiency with Adobe Creative Suite, HTML, and PowerPoint
- Strong research, reporting and data analysis skills
- High comfortability with executing digital marketing campaigns and analytics in unison with overall marketing strategy
- Strong communication and project management skills
- Experience managing and sourcing project freelancers
REQUIREMENTS :
Salary : $159,000 - $207,000
