What are the responsibilities and job description for the Director of Communications position at TriStarr?
A Lancaster-based Non-Profit is actively looking to bring on a Director of Communications to join their team on a full-time, Direct Hire basis. The ideal candidate is a seasoned creative professional with deep Lancaster roots as a major focus for this team is the continuous growth and economic development of the Lancaster community. This team is actively interviewing and immediately looking to fill this position.
General Responsibilities and Essential Functions :
Provide leadership of creative and communicative efforts of the organization and the public authorities administered through the organization by directing a team of dynamic individuals including management of the Community Engagement Manager, Social Media and Engagement Manager, and the organization's marketing agencies of record; as well as lead a group of civic and corporate volunteers serving on the organization's Marketing Executive Leadership Team.
Through the work of the Marketing Executive Leadership Team, develop and lead strategic programs to further the priorities of the strategic growth plan for the organization and its clients.
Serve as the organization's Public Information Officer as the contact point with the media, respond to requests for information, coordinate appearances by organizational leaders on behalf of the organization and its clients, and serve as spokesperson, where appropriate.
Collaborate directly with the Executive Team (President and Directors) to ensure quality and comprehensive materials to drive successful development efforts of the organization including grant proposals, written solicitation materials for annual fundraising campaigns, and follow-up correspondence.
Direct content and production management of newsletters, social media, and other forms of printed and electronic communication to enhance the awareness, image, and active support of the organization, including the development of materials and content for presentations, conferences, and public meetings.
Maintain the company website and produce media releases promoting the organization's programs, events, services, and milestones.
Establish an annual goal to increase publicity return on investment, measured by media tracking valuation systems. Prepare regular media relations reports for the organization and its clients Board of Directors and funders reflecting accomplishments relative to goals.
Develop and monitor perceptions of the organization and its clients by using tactics including, but not limited to, general opinion surveys, interviews with community leaders, spot-polling and focus groups.
Experience / Skills Required
A bachelor's degree in communications, marketing, public relations, journalism, or a related field is required. Master’s degree is a plus.
At least 5-7 years of experience in a senior communications or marketing role, ideally within an economic development agency, urban planning, or a non-profit environment including press relations.
Adeptness at internal communication and team management; keeping staff, volunteers, and board members aligned and informed.
Experience leading multi-channel marketing campaigns, including digital, social media, email, and print marketing.
Experience engaging with diverse stakeholders, such as government officials, business leaders, media, and community members.
Strong writing, public speaking, and presentation skills, with the ability to effectively communicate complex topics in a way that resonates with different audiences, including funders, the media, and the community with the ability to represent the organization in public forums, media interviews, and during stakeholder presentations.
Experience in development, including the ability to support fundraising efforts through campaigns, donor communications, and storytelling.
Word processing ability, intermediate desktop publishing ability. Some familiarity with visual content creation, including knowledge of Adobe Creative Suite, Canva, or similar design tools, for branding and promotional materials a plus.
Ability to use analytics tools to measure the effectiveness of communications campaigns and adapt strategies based on data insights. This includes web traffic, social media engagement, and email open rates.
LENGTH OF ASSIGNMENT : Permanent
START DATE : asap, pending interviews
HOURS : FT, Monday - Friday
DRESS CODE : Business casual
