What are the responsibilities and job description for the Digital Marketing Specialist position at Triumph Modular?

Job Description

Department : Marketing

Reports To : Senior Director - Marketing

Locations : Greater Boston / Littleton

Labor Class : Salary / Exempt

Years of Experience : 3-5 Years

Regular Work Schedule : 8 : 00 AM to 5 : 00 PM Monday through Friday or as needed

About Triumph

As an innovator in the modular industry, we provide high-quality temporary and permanent buildings equipped with energy-efficient elements and options to make any space as turnkey as possible. With more than 40 years of experience, Triumph’s solutions include quality storage containers, mobile offices, swing spaces, modular offices, laboratories, classrooms, temporary modular buildings, and permanent modular buildings.

Job Overview

We are seeking a creative, analytical, and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies. To be successful in this role, you will combine analytical skills with creativity to drive measurable results and contribute to the overall digital marketing strategy of Triumph. You should have a solid grasp of current marketing tools and strategies, and be skilled in leading integrated digital campaigns from concept to execution.

Key Responsibilities :

Develop and execute comprehensive paid media strategies across platforms such as Google Ads, LinkedIn Ads, and other digital channels
Implement SEO best practices to improve website traffic and increase organic search rankings
Preparing weekly / monthly / quarterly reports on campaign performance, including ROI and KPIs
Build and optimize landing pages and digital funnels to maximize conversion rates and improve the user experience
Manage advertising budgets effectively, ensuring optimal allocation of resources and maximizing ROI
Stay up-to-date with industry trends, best practices, and new technologies in the paid advertising landscape
Conducting keyword research and optimizing content for SEO and SEM
Creating and executing comprehensive digital marketing campaigns across various platforms, including social media, email, search engines, and Triumph website
Management of the digital marketing calendar
Creation of analytical reports about campaign performance
Contribute to other marketing initiatives as needed

Skills and Qualifications :

Minimum of 3-5 years of experience as a Digital Marketing Specialist or similar role.

Experience with digital marketing automation software.

Experience with Google Ads and Google Analytics.

Proficiency with SEO tools.

Superb verbal and written communication skills.

Strong Interpersonal skills.

Extreme attention to detail.

Ability to work well in a team environment as well as independently.

Analytical mindset with the ability to interpret data and metrics.

Creativity and innovation in developing marketing campaigns.

Ability to manage multiple projects and prioritize tasks effectively.

Certifications such as Google Ads (preferred).

Digital marketing knowledge : Understanding of key digital marketing concepts including SEO, SEM, social media marketing, email marketing, and content marketing.

Benefits include :

Health, vision, and dental insurance

401k with company match

Paid holidays

Paid time off (PTO)

Parental leave

Opportunity to build a career within an established and growing company

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