AVP, Lead Product Marketing Manager

Join TriumphPay!At TriumphPay, a member of the Triumph Financial portfolio of brands, we believe our team members make a difference. They make a difference in the lives of their customers, their communities and with our organization as a whole. That's why we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.Position SummaryThe AVP, Lead Product Marketing Manager is responsible for product development marketing strategy and marketing implementation efforts for Triumph Financial. This individual will act as the voice of the customer by addressing questions around our products, articulating the value of our product to existing and new audiences, determining target customer segmentation, and customer personas to best reach them, and more. This role will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner. This will include the development and implementation of email and digital marketing campaigns, for new products and product enhancements, creative oversight for sales enablement, advertising and product training. The Lead Product Marketing Manager is the owner of the positioning of product supporting initiatives across the organization. Essential Duties & ResponsibilitiesResponsible for the product positioning and messaging frameworks. Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability.Analyze internal metrics and external market conditions to optimize product positioning and features.Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership.Informs feature enhancement rollouts, prioritizing key value propositions and outcomes.Supports finance and sales in pricing strategy, promotion and offer management..Assist sales on client and prospect calls when appropriate to provide deeper dives into the product.Designs the product sales funnel strategies in partnership with Product, Sales and Operations.Conducts market analysis to obtain understanding of the competitive landscape and help establish product differentiators.Manage the content on owned channels and website in collaboration with Marketing Operations.Develop and execute comprehensive marketing plans to drive product success. Work closely with marketing and product teams to create engaging, relevant, product campaigns and content. (e.g. Blog posts, product demonstrations, whitepapers, case studies and content for product collateral to support the client journey).Present products both internally and externally to promote the story of our product stack.Experience & EducationBachelor's or Master's in marketing or related discipline7-10 years of product marketing, product management, or digital marketing experience, preferably in a related industryAbility to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.Expertise in marketing brief writing, strategic planning, and execution.Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partnersExceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.Proven experience in leading change management initiatives within large organizations.Proven track record of executing successful product launches.Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.Exceptional communication and interpersonal skills and project management skillsPrefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates to communicate with customers.Demonstrated ability to develop and deliver effective training programs.Minimum of 7 years of experience in marketing or marketing operations, product marketing, change management, user design or a related field.Strong project management skills and ability to manage multiple priorities.Experience in developing personas and utilizing them for strategic initiatives.Strong analytical and problem-solving skills.Skills & Abilities RequiredAble to research, learn and understand the multimodal transportation and freight industryFocuses on steering communication in alignment with the brand voice, but also staying abreast of industry changes, industry causes / developments and has a strong hand in helping steer the brand valueDefining metrics and success running digital campaignsAbility to balance management of projects, multiple vendors / contractors, while working under tight schedules and deadlineStrong writing skills, with attention to detail and ability to plan, manage and taking ideas from concept to completionExperience collaborating with others to build brand awareness and increase marketshareBuilding a global presence for a software product / companyAble to work independently, applying education and professional experience to achieve outstanding resultsAdvanced proficiency with Microsoft Office and Adobe environmentProficiency with Adobe Creative Suite - Illustrator, InDesign, Photoshop, preferredExperience developing / managing marketing campaigns via Salesforce and MarketoExperience with Word Press or other content marketing tools preferredExperience with Google Analytics a plusExisting knowledge of the transportation industry a plusHighly collaborative, relationship builder with stakeholders across the broader Triumph Financial organization helping take disparate groups and pull together in cohesive alignment for the greater goodBuild partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand trust and brand equity and product innovationFigma (or similar graphics tool) basic editing skills for collaboration with the product and UX teamsTeam player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build / maintain effective interpersonal relationshipsHigh level of maturity and stability with an "optimistic" approachA self-starter able to be both entrepreneurial and strategic in approach with hands-on experienceWork EnvironmentThe work environment characteristics described here maybe encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Moderate noise (i.e. business office with computers, phone, and printers, light traffic).Ability to work in a confined area.Ability to sit at a computer terminal for an extended period of time. Occasional stooping or kneeling may be necessary.While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer keyboard and telephone.Specific vision abilities are required by this job due to computer work.Light to moderate lifting is required.Regular, predictable attendance is required.Add any travel or other physical requirements, as needed#LI-CB1We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.Go on. Do it. Apply Today!