Director of Wellness & Sports

Job Summary

The Director of Wellness & Sports is responsible for the strategic direction, development, and daily operations of a comprehensive wellness and sports program. This individual will oversee all aspects of the full-service salon and spa, dynamic fitness center programming (including indoor group exercise and aqua fitness classes), and the management of racquet/ paddle sports and bocce programs. The Director will ensure an exceptional member experience by curating engaging programming, fostering a culture of wellness, and maintaining top-tier service standards across all offerings while maximizing the Club’s profitability and maintaining programs that stay at the leading edge of the spa and fitness industry. 

The director of Wellness & Sports will provide leadership, direction, and supervision of staff in the wellness center's daily operations, including, but not limited to, Front Desk operations, technician interactions, vendor relations, and member experiences. Members and guests must feel the program touches them personally and allows them to enjoy our lifestyle programming.

Supervisory Responsibilities

• The wellness team comprises full-time and part-time employees of HOA Management, independent contractors, and vendors.
• Help recruit, select, train, supervise, schedule, and manage a team of wellness professionals, fitness instructors, and sports coordinators.
• Oversee scheduling, budgeting, and resource allocation to ensure efficient operations.
• Establish and uphold high service standards, ensuring consistency and excellence across all wellness and sports offerings.
• Develop and monitor training and education opportunities for subordinates and encourage self-improvement.
• Handles discipline and termination of subordinates under the HR Department and the company policy.

Duties and Responsibilities

Daily Operations/ Scope of Position

• Ensure that the Wellness Center operates according to all applicable local, state, and federal laws, including ensuring that all required professional licenses and liability insurance are active and on file.
• Plan, develop, and implement policies, procedures, and training programs within the facility.
• Assist in the development of the budget for the Wellness Center and create strategies to adhere to the annual budget.
• Attends weekly Department Head meetings and conveys all relevant information to staff and vendors as needed.
• Be visibly present in the Wellness Center during peak periods of the day. *
• Ensure members are being well-served when selecting and purchasing wellness merchandise.
• Ensure complete coverage of the wellness staff by managing and approving vacation and travel schedules*.
• Create a work environment that promotes positivity, teamwork, performance feedback, recognition, mutual respect, and employee satisfaction, while creating a culture of excellence, enabling staff and vendors to provide superior service to members and guests.
• Provides outstanding service to our members and their guests professionally and courteously.
• Oversees the maintenance of all equipment in the facility.
• Provides strong leadership and a valued work ethic for facility staff, vendors, members, and guests.
• Maintain a close working relationship with other club professionals.

Key Responsibilities

Wellness & Fitness Programming:

• Implement/ program the Wellness Center's marketing strategy to optimize profit and increase guest traffic.
• Attend and participate in monthly Wellness Program meetings for specific events.
• Implement ongoing promotions to stimulate sales of products and services while maintaining a substantial menu of services to retain and grow our customer base consistently.
• Monitor and evaluate the club's product offerings, including equipment, personnel, and services, recommending additions and/or discontinuations of products and services. In addition, consistently develop and grow retail sales through training, tools, and monitoring.
• Develop and oversee a diverse range of wellness programs, including fitness classes, spa treatments, and holistic health initiatives.
• Manage a robust fitness center schedule, ensuring a balanced mix of indoor group exercise, outdoor lawn activities, and aqua fitness classes.
• Stay informed on industry trends to introduce innovative wellness experiences that enhance member engagement.

Salon & Spa Management:

• Oversee the full-service salon and spa, ensuring high-quality treatments and services that align with luxury wellness standards.
• Collaborate with spa and salon professionals to curate seasonal promotions, special events, and exclusive treatment offerings.
• Maintain an exceptional guest experience through staff training, service excellence, and operational efficiency.

Sports & Recreation Oversight:

• Direct and enhance racquet sports programming, including tennis and pickleball clinics, leagues, and tournaments.
• Develop engaging bocce programming to encourage social connections and active participation.
• Ensure proper maintenance and upkeep of all sports facilities, including courts and equipment.

Member Engagement & Experience:

• Greet members and guests to the Wellness Center, overseeing the coordination of all member and guest requests and issues/complaints in a professional, courteous, and timely manner.
• Create a welcoming and inclusive environment where members feel supported in their wellness and recreational pursuits.
• Develop special events, themed fitness challenges, and community-driven wellness initiatives to foster engagement.
• Maintain an up-to-date calendar of events for the current and upcoming seasons.
• Assist members in using the online scheduling software.
• Collaborate with the National Manager of Wellness & Sports to promote wellness and sports offerings, highlighting their benefits to members.

Administrative Responsibilities

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of the organization.
• Oversee the flow of information that members receive via reservation software and mass e-mails.
• Edit all mass communications (electronic and traditional) for consistency, content, and tone.
• Provide a monthly report detailing current programming. 
• Troubleshoot with outsourced IT companies to quickly fix and maintain online booking sites, e-mail accounts, wellness computers, and booking display screens.
• Coordinate with the Food and Beverage Manager to ensure that all aspects (food and beverage, set-up, etc.) are correctly coordinated with events.
• Complete and submit payroll and submit all vendor check requests to the Resort Manager for approval and processing.
• Handle monthly billing for the Wellness Center and payment of the staff and vendors for their sales commission.
• Ensure all Wellness Center equipment and supplies are stocked & and well-maintained including computer hardware/software, office supplies, and fitness equipment).
• Order and maintain adequate levels of inventory effectively by conducting monthly inventory and developing procedures for accurate inventory control and monitoring.
• Inspect and maintain cleanliness, organization, safety, and repair throughout the facility.
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, Publisher, and Operating systems such as a POS (Book-4-Time/ Jonas Club Software).
• Perform other duties as assigned by supervisor(s).

Required Skills/Abilities

• Excellent organizational and time management skills.
• Excellent interpersonal skills and ability to communicate with members in an appropriate tone and manner both verbally and written.
• Possess high energy, initiative, enthusiasm, and cooperation, and exercise good judgment and discretion.
• Comfort with public speaking, ability to use critical thinking skills, and conflict resolution strategies.
• Must have the ability to perform moderate physical work and may be required to lift to 50 lbs., up to 30 lbs. frequently.
• Perform activities such as bending, kneeling, crouching, reaching, standing, lifting, and grasping for up to 5 hours without sitting.
• Proven ability to lead a team in a collegial environment.

Educational and Experience Requirements

• CPR and First Aid Certifications required, or willingness to become certified within the first 90 days.
• High school diploma or equivalent.
• Minimum three (3) years of related leadership experience within the Spa/ Salon Industry with direct Fitness Center oversight, preferably in a luxury resort or club environment.
• Must possess strong leadership, management, and motivational skills with the ability to interact with associates at all levels within and outside the company.
• Must have a thorough knowledge of numerous spa modalities, possess a general understanding of body treatments, fitness, and group fitness programming, and be willing to train in our specific service offerings.

Preferred Requirements:

• Professional license from the Department of Health, Board of Cosmetology, or Current Personal Training certification from a nationally recognized organization.
• Previous experience as Spa and/or Wellness Manager.
• College education - Bachelor’s degree.

Working Conditions

• Works indoors and outdoors. If proper safety procedures are not followed, there is potential exposure to sharp and rapid equipment movement, sharp utensils, harmful chemicals, and/or solvents.