What are the responsibilities and job description for the Growth Marketing Manager position at Tropical Juice Bar?
Growth Marketing Manager
Location: North NJ (with travel as needed to business locations)
Reports To: COO
Job Overview
The Growth Marketing Manager will drive revenue growth and brand awareness across TJB Holdings LLC’s diverse portfolio of businesses. This role will focus on creating effective sales strategies, executing marketing campaigns, and supporting franchise development efforts while maintaining a consistent and cohesive brand identity. The salary will be based on experience and other factors between $70,000 and $100,000.
Key Responsibilities
1. Sales Growth
Develop and execute strategies to increase revenue across all business units.
Identify and pursue new customer acquisition opportunities through promotions, partnerships, and community engagement.
Support franchisees in achieving local sales goals by providing tools and strategies.
2. Marketing Campaigns
Plan and implement marketing campaigns tailored to various business needs, using digital and traditional platforms.
Promote business concepts and franchise opportunities to targeted audiences.
Manage marketing budgets to maximize ROI and track campaign effectiveness.
3. Franchise Development
Create marketing materials to attract prospective franchisees.
Represent the company at franchise expos and networking events to grow the franchise network.
Support franchisees with marketing guidance and tools for local success.
4. Brand Management
Ensure consistent branding and messaging across all business units and franchises.
Develop content such as photos, videos, and testimonials to promote the brand.
Monitor market trends and competitors to refine branding strategies.
5. Performance Analysis
Track and analyze sales and marketing performance metrics to identify successes and areas for improvement.
Provide actionable insights and recommendations to the leadership team.
Key Skills & Competencies
Strong understanding of sales strategies, multi-unit business operations, and franchise development.
Proficiency in digital marketing platforms, CRM systems, and graphic design tools.
Excellent communication and relationship-building skills.
Analytical mindset with the ability to evaluate data and improve strategies.
Creativity and adaptability to cater to diverse customer and business needs.
Key Responsibilities & Measurable KPIs
1. Sales Growth
KPI 1: Achieve a 10% year-over-year increase in total revenue across all business units.
KPI 2: Increase customer loyalty program sign up by 100% within the first year.
KPI 3: Generate a minimum of 3 new partnership or sponsorship opportunities quarterly.
2. Marketing Campaigns
KPI 1: Launch at least 4 targeted marketing campaigns per quarter across digital and traditional platforms.
KPI 2: Attain a minimum 20% engagement rate on social media campaigns (e.g., likes, comments, shares).
KPI 3: Ensure a 5:1 ROI on marketing spend for all campaigns.
3. Franchise Development
KPI 1: Generate at least 10 qualified franchise inquiries per month.
KPI 2: Secure 3 new franchise agreements annually.
KPI 3: Provide marketing support to ensure 90% of franchisees meet their local sales targets.
4. Brand Management
KPI 1: Maintain a 90% consistency score in branding audits across all marketing materials and platforms.
KPI 2: Produce and publish 5 pieces of high-quality content monthly (e.g., testimonials, videos, or case studies).
KPI 3: Improve brand awareness by achieving a 20% increase in website traffic and social media followers annually.
5. Performance Analysis
KPI 1: Deliver monthly performance reports with actionable insights within 7 days of the reporting period close.
KPI 2: Identify and implement at least 3 improvements to sales or marketing strategies quarterly.
KPI 3: Track and report on campaign conversion rates, maintaining an average of 10% or higher
Salary : $70,000 - $100,000