What are the responsibilities and job description for the Lifecycle Marketing Specialist position at Trove Brands?
Company Description
Trove Brands is a privately-held house of brands including BlenderBottle®, Owala™, and Whiskware™. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.
Job Description
This lifecycle marketing role requires strong ownership and a results-driven focus. The position involves managing multiple campaigns, analyzing performance metrics, and driving continuous improvement. Failing fast and iterating is core to finding what works. The role challenges but rewards those who thrive on data-driven marketing and complex problem-solving.
- Manage and optimize email campaigns to drive traffic and revenue
- Monitor and improve key metrics (open rates, CTRs, conversion rates, ROI)
- Develop compelling subject lines and influence email creatives
- Maintain brand standards and quality requirements
- Track and analyze campaign performance metrics
- Develop and execute new subscriber acquisition strategies
- Create and maintain targeted audience segments
- Monitor list health and engagement metrics
- Design personalized content strategies
- Maintain highly engaged and clean email lists
- Develop and manage automated email workflows
- Create and optimize customer journey mapping
- Maintain and improve active workflows
- Develop and execute win-back campaigns
- Monitor and improve automation revenue performance
- Implement targeted personalization strategies
- Manage asset requests and campaign timing
- Perform comprehensive quality assurance
- Ensure error-free deployment
- Coordinate with brand guidelines & designers
Qualifications
- Hands-on experience building automated campaigns across popular email platforms
- Data-driven mindset with a passion for analyzing performance metrics
- Sharp understanding of email marketing trends and compliance requirements
- Meticulous attention to detail and proven project management skills
- Track record of running successful A/B tests and implementing improvements
- Excellent communicator with strong copywriting abilities
- Analytical thinker who excels at using data to shape strategy
- Month-over-month metric improvements
- Subscriber list growth
- Active workflow performance
- Campaign deployment accuracy
- Automated campaign specific metrics
- Win-back campaign effectiveness
Additional Information
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
