What are the responsibilities and job description for the Tru-Scapes Lighting is hiring: Marketing Leader in Chalfont position at Tru-Scapes Lighting?
Job Description
Job Description
Position : Marketing Lead
Job Description :
We are seeking a dynamic and experienced Marketing Lead to join our team at Tru-Scapes Outdoor Lighting, an industry-leading outdoor lighting manufacturer. The Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, engages our target audience, and supports sales growth. This role requires a creative and strategic thinker who can manage a wide range of marketing activities, from digital to physical channels.
Key Responsibilities :
- Marketing Calendar : Develop and maintain an annual marketing calendar to plan, execute, and track marketing campaigns and initiatives.
- Social Media Management : Oversee and manage all social media platforms, including content creation, scheduling, posting, and analytics.
- Website Management : Make updates and improvements to the company website to enhance user experience, ensure current and accurate information, and optimize for SEO.
- Pay Per Click (PPC) and SEO : Manage PPC campaigns, conduct keyword research, and implement SEO strategies to improve search engine rankings and drive traffic.
- Google Presence : Maintain and optimize the company's presence on Google, including Google My Business and other relevant platforms.
- Email Marketing : Develop and execute email marketing campaigns, including newsletters, product announcements, and promotional offers.
- Displays / Merchandising : Create and manage in-store displays and merchandising materials to support our partners.
- Digital and Physical Literature : Produce and distribute marketing collateral, such as brochures, catalogs, and digital content.
- Content Creation : Develop compelling content for various marketing channels, including blog posts, articles, videos, and social media posts.
- New Product Communications : Coordinate the launch and promotion of new products, including creating marketing materials and communicating with key stakeholders.
- Analytics and Reporting : Track and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the leadership team.
- Collaboration : Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and effective marketing efforts.
Qualifications :
Benefits :
To apply, please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this position.