NAT Account Sales Manager - Gift & Specialty Retailers

True Brands™ is a leading global designer and supplier of beverage lifestyle accessories. We’re known for our innovative product development, cutting-edge in-house design, and top-tier customer service. With a diverse range of brands, we pride ourselves on delivering exceptional quality, on-trend aesthetics, and outstanding customer satisfaction.

We’re actively seeking a National Key Accounts Sales Manager to grow and deepen our presence in the Specialty Channel. This role will focus on driving revenue growth through strategic partnerships with national and regional retail gift and specialty accounts—including specialty gift stores, off price, and department stores.

The ideal candidate brings both a strong network and a hunter mentality, capable of building tailored sales strategies for unique, niche retailers. You’ll collaborate cross-functionally to develop customized programs that reflect each customer’s goals while delivering on True Brands’ business objectives.

This is a hybrid role based in Seattle, with an expectation of being in the office at least two days per week.

Key Responsibilities:

• Develop and execute innovative sales and marketing strategies tailored to national and key specialty/off priceretail accounts
• Lead quarterly and monthly business reviews to track progress and align on future opportunities
• Analyze sales performance and market trends to identify growth areas and build actionable plans for product placement
• Use data insights to optimize merchandising solutions and product assortments that align with customer needs
• Leverage existing relationships and cultivate new connections with decision-makers in the specialty retail space
• Collaborate with internal teams including Sales, Marketing, Design, and Operations to build compelling seasonal promotions and retail programs
• Partner with the Warehouse team to ensure smooth execution and high levels of customer satisfaction
• Monitor shifts in the specialty retail landscape to proactively adapt sales strategies and leverage emerging trends
• Represent True Brands at key trade shows, sales meetings, and industry events (15–20% travel required)
  
  

Qualifications:

• 5 years of experience in national account management, with at least 2 years focused on specialty retail or corporate sales
• Proven success selling to large National Specialty Accounts, including gift shops, department stores, off price retailers, and other specialtycustomers
• Strong interpersonal, communication, and negotiation skills
• Analytical mindset with the ability to identify patterns, trends, and opportunities
• Self-starter who thrives in a fast-paced, dynamic environment
• Proficient in Microsoft Office and Google Workspace; comfortable with CRM tools and online sales platforms
  
  

Preferred Qualifications:

• Experience in Consumer Packaged Goods (CPG), Housewares, or Wine & Spirits industry
• Trade show experience and comfort representing a brand in public-facing events
• Background in high-growth environments where creativity and adaptability were key to success.
  
  

Benefits and Compensation:

• $85,000-$100,000 per year
• Quarterly Bonus opportunities
• 40% employee discount
• Health, Dental, Vision, and Life Insurance, 401k with employer match
• Gym benefits
• Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
• FSA General Purpose Healthcare and Dependent care
• Growth and development opportunities
• Excellent work/life balance
• Accrue 15 days of PTO per year
• 8 Paid Holidays per year
• Company events
  
  

E-Verify

True Brands participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To learn more about your rights and responsibilities please visit: E-Verify: Employee Rights & Responsibilities

EEOC

True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.

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