Outside Sales Account Executive - Wine & Spirits - Atlanta, Georgia

True Brands is a fast-growing, creativity-driven consumer products company specializing in the design, import, and distribution of high-end beverage lifestyle products. With a strong presence in the marketplace and over 25,000 customers worldwide, we continue to expand and innovate. Check out our website (www.truebrands.com) to learn more about our products.
 

We are seeking a motivated and results-driven Outside Sales Representative to join our team, focusing on building and maintaining relationships with liquor store accounts. This role involves direct sales, account management, and market development in a dynamic environment.
 

We're currently hiring experienced Outside Reps in the Atlanta market. 

 

Key Responsibilities:

• Prospect and Acquire New Accounts: Identify potential liquor stores and other retail opportunities to establish new business relationships through networking and cold calling.
• Manage Existing Accounts: In collaboration with inside support, maintain and grow relationships with current clients by providing exceptional service, understanding their needs, and offering tailored solutions.
• Product Knowledge: Develop a deep understanding of our product offerings to effectively communicate benefits and value to clients.
• Sales Presentations: Conduct sales presentations and product demonstrations to showcase new and existing products.
• Market Analysis: Monitor market trends and competitor activities to identify opportunities and challenges within the liquor store / makers segment.
• Sales Targets: Meet and exceed monthly and quarterly sales targets through strategic planning and execution.
• Reporting: Maintain accurate records of sales activities, customer interactions, and market feedback using CRM software.
• Collaboration: Work closely with sales, marketing and distribution teams to ensure effective relationship management, product placement and promotional activities.
• Feedback Loop: Gather customer feedback to help inform product development and marketing strategies.

 

Qualifications:

• Proven success in outside sales. 
• Strong negotiation and problem solving skills
• Experience in the adult beverage or retail industry is a plus.
• Strong communication and interpersonal skills with the ability to build rapport with clients.
• Self-motivated and results-oriented with a strong work ethic.
• Excellent organizational skills and attention to detail.
• Ability to analyze market data and develop actionable strategies.
• Proficiency in using Netsuite ERP & HubSpot CRM software, Google Workspace, and Microsoft Office Suite.
• Knowledge of liquor laws and regulations is a plus.
• Valid drivers license and reliable personal transportation. 

 

Working Conditions:

• This role requires travel within the assigned territory, including driving to client locations.
• Overnight travel up to 50% using various transportation methods within defined territory
• This role will require 10-20% work from home office.  Candidates must have ability to be productive in home office environment.
• Flexible hours, including some evenings and weekends as needed for client meetings or events.
• Frequently lifts & moves up to 35 pounds and occasionally up to 50 pounds. 
• This role requires the use of technology, and multiple communication methods.  Candidates must demonstrate the ability to be versatile in an ever-changing environment.

 

Benefits & Compensation:

• $50,000 per year
  • Uncapped commission a base salary of $50,000
  • Paid Training Guaranteed Commissions in the first 90 days 
• Company provided laptop and iPad
• Employee discount on True Brands products
• Health, Dental, Vision, and Life Insurance, 401k with employer match
• Gym benefits
• Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
• FSA General Purpose Healthcare and Dependent care
• Growth and development opportunities
• Excellent work/life balance
• Accrue 15 days of PTO per year
• 8 Paid Holidays per year
• Monthly sales contests for additional compensation
• Company events

 

E-Verify

True Brands participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To learn more about your rights and responsibilities please visit: E-Verify: Employee Rights & Responsibilities

EEOC

True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.

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