What are the responsibilities and job description for the Home Care Marketing Specialist (Bilingual: Spanish) position at True Care?
Job Description
Job Description
Salary : $85k - $100k per year
Company Overview : Empowering Health, Enriching Lives : True Cares Enduring Mission
At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.
Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish best. Hence, we endeavor to make this sanctuary a haven of health and happiness.
We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well-rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare.
Our mission is to be a guiding light, illuminating the path toward optimal health and well-being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.
At True Care, we don't just offer home healthcare we offer hope, healing, and a brighter tomorrow.
Position Title : Community Outreach Representative
Job summary : The Home Care Marketing Specialist is responsible for developing, maintaining and strengthening relationships on the field with new and existing referral sources who can refer clients to our company. He / she is the key member of our Business Development team and helps lead the creation and implementation of referrals that will increase patient census, branding and company awareness.
Responsibilities include :
- Obtain referrals from existing referral sources; follow up on existing referrals to ensure patients are enrolled to the agency
- Build strategic partnerships and techniques to attract new clients in the industry
- Schedule and present information about True Cares programs and services to the community organizations, including doctors offices, hospitals, nursing homes, independent living facilities, planning boards and other healthcare professionals
- Utilize marketing strategies and techniques to attract new patients
- Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long term impact target in mind
- Attend community events as needed
- Develop compelling and concise outreach materials in collaboration with our Branding department
- Demonstrate a thorough and complete knowledge of the agency including our vision, mission and values; the services we provide; and how we differentiate ourselves from other home care agencies
- Provide monthly reports on outreach efforts
- Perform other related marketing duties as assigned
Job requirements :
True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
Salary : $85,000 - $100,000
