Media Intern

Description

Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN

Application Instructions:

Please provide a one-page Personality Cover Letter with a one-page resume. In your cover letter please let us know; of the five areas of focus that this internship focuses on, which one do you feel most excited to learn about?

Along with this question, please choose one of the following three options to answer: 

Option 1: What is a brand or advertising campaign that has impressed you recently and why?

Option 2: What platform do you think is the most important to advertise on and why?

Options 3: What is an example of an assignment where you've had to use both analytical and creative thinking to complete it, and which came more naturally to you - the analytical thinking or the creative thinking?

Program Dates: Monday June 9 - Thursday August 14, 2025 (10 weeks)

Work Schedule:

• Monday-Thursday 9:00am-4:30pm
• Inclusive of one 30-minute lunch break each day (unpaid)
• Up to 29 hours per week
• Altered schedule week of June 16: Monday-Wednesday, Friday 9:00am-4:30pm (office closed Thursday June 19 for Juneteenth)
• Hybrid work model; required to be in-office on Tuesday and Wednesday each week, optional in-office or work from home Monday and Thursday each week (except week 1 when Monday is also required in-office, and week 10 when Thursday is also required in-office)

Summary 

The Media Intern will gain exposure to a variety of departments with tasks that support our True Success processes. They must become well versed in internal media software including Advantage, Asana, and DataStride, as well as client dashboards, some research tools, and general media practices. They should be a self-starter to keep up with our fast-paced environment. They should be inquisitive, proactive, take pride in their work, and enjoy being part of a team. An important part of the internship experience is learning, therefore, training on tools, teams, media channels and processes will be about 50% of the program, with the other 50% spent helping teams move client work forward or working on assigned group projects.

Essential Duties and Responsibilities (other duties may be assigned)

• Participate in the account management phase by assisting with creation of client materials including presentation decks, performance reports, and flowcharts. Develop an understanding of the purpose and basic structure of a media brief and MAP document.
• Participate in the strategy and planning phase by developing a basic understanding of the media research tools available within the Agency. Develop an understanding of how to perform basic data pulls from identified platforms, such as MRI-Simmons. Understand the difference between a channel and a tactic.
• Participate in the activation phase by assisting with buying guideline creation, generating and issuing insertion orders and creative spec development across all media types. Gain a working knowledge of how to input data into the buying systems such as ADvantage planner and Strata Eleven. Understand how to develop paid search keywords and draft copy. Learn what data to pull for purposes of reporting.
• Participate in the project management phase by assisting with scopes of work, hours estimates, timelines, media authorizations, Asana tasks, and file architecture. Collect, develop and issue deadlines for materials needed and report deadlines for creative and internal traffic teams.
• Participate in the campaign operations phase by developing an understanding of campaign measurement strategies including the use of DataStride and working with RADaR where appropriate. Learn to monitor campaign delivery, understand and assist with campaign trafficking and pacing.
• Establish and maintain positive relationships with media partners and internal team members. Appropriately respond to all communication, including email and calls within 1-business day. When needed, refer any problems to their mentor.

Qualifications

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Language Skills - Ability to effectively present information and respond to questions from groups of managers, clients, customers, and employees.
• Mathematical Skills - Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Knowledge of media math is a plus.
• Reasoning Ability - Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Computer Skills - To perform this job successfully, an individual should be proficient with computers and Microsoft Office. Experience with Excel, specifically, is required. 

Education and/or Experience

• Eligible candidates include graduates with a Bachelor's Degree with a concentration in advertising, marketing or communications; Students who hold the status of Junior or Senior level in their major with a graduation date in 2025 or 2026 from a four-year college or university with a concentration in advertising, marketing or communications. 
• Previous industry experience/internships and participation in ad clubs/school projects preferred.