What are the responsibilities and job description for the Marketing Data Analyst position at True North Custom?
A company is looking for a Marketing Data Analyst to analyze campaign performance data and provide actionable insights in an agency setting.Key ResponsibilitiesReport on campaign performance and optimize channels through various analytical strategiesCreate actionable insights from complex data and share narratives to guide strategic recommendationsDevelop dashboards and resources to uncover opportunities for improvement in campaign performanceRequired QualificationsBachelor's degree in statistics, data analytics, applied mathematics, or marketingMinimum four years of agency experience in business intelligence or data analysisHands-on experience with data analytics tools like SQL, Python, R, or BigQueryExpertise in data visualization tools and marketing analytics platformsFluency in MarTech tools relevant to analytics and measurement
