What are the responsibilities and job description for the Paid Media Manager position at True North Custom?
You love the world of digital marketing. You enjoy writing ads to catch and hold consumer attention online and you’re passionate about using advanced targeting strategies to help businesses reach their audiences in meaningful ways. If you love running paid media campaigns and are a data geek that thrives on generating quality leads for their clients, our full time remote Paid Media Manager role might be just the right fit for you.
In this role you will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients. You’ll help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives.
You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting.
We are looking for a passionate digital marketer with 3-5 years of experience in campaign development, deployment and results in a dynamic agency environment. Must be a team player who is self-motivated and is looking for an opportunity to progress their digital marketing skills.
Paid Media Manager Requirements
- Ideal candidates will have 3-5 years of proven in-house healthcare marketing or agency experience for healthcare clients writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns
- Experience running multi-channel media including: Google Ads (paid search, display, YouTube, etc.), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT
- Experience in outlining reports to showcase campaign data effectively to clients (Look Studio experience a plus)
- Experience in outlining media plans for multi-channel campaigns
- Experience in setting up conversion tracking through Google Tag Manager and Analytics
- Experience recommending and implementing adjustments to strategy and/or changes to campaign components to enhance results (example A/B testing)
- Experience with conversion landing page tools
- Experience with email platforms
- Proficient at conducting keyword research for paid search and organic search
- Knowledge of SEO tactics like running audits, on page optimizations and structured data/schema markups
- Technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, tracking and analytics, email marketing, and social media
- Google Ads and Analytics certifications
True North Custom provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action.
What We Offer
- Competitive compensation and benefits package inclusive of maternity/paternity leave
- 100% remote work
- Unlimited PTO and sick time
- A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication
- A collaborative environment that fosters mutual respect and enhanced results
- Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth. We encourage and embrace new ideas and perspectives from every member of our team.
This position may be performed remotely anywhere within the United States while accommodating Eastern time company office hours.
