Vice President of Sales and Business Development

Description

True North is a leader in outsourced financial services, offering accounting, bookkeeping, revenue cycle management, and payroll solutions to businesses across 43 states. We are the powerhouse behind MyFranchise Bookkeeper, a rapidly growing brand specializing in franchise bookkeeping and financial management services.

As we expand, we are seeking a Vice President of Sales and Business Development to drive revenue growth, lead our sales team, and develop strategic partnerships. This executive will be instrumental in scaling MyFranchise Bookkeeper while also expanding True North’s reach across multiple industries, with a particular focus on franchising.

Role Overview: 

The Vice President of Sales and Business Development will be responsible for building and executing a scalable sales strategy, leading a high-performing sales team, and securing new business opportunities with a strong focus on the franchise sector. This role will prioritize developing relationships with franchisors, franchisees, and preferred vendors within franchise systems.

This leader will actively engage with franchise brands, attend franchise conferences and trade shows, and position True North and MyFranchise Bookkeeper as essential financial service partners within the franchising ecosystem.

Key Responsibilities

• Franchise Sales Leadership: Develop and execute a franchise-focused sales strategy for MyFranchise Bookkeeper and True North, targeting franchisors, franchisees, and multi-unit operators.
• Revenue Growth: Drive new business development by securing partnerships with franchisors, preferred vendor programs, and expanding our presence within existing franchise networks.
• Industry Engagement: Actively participate in franchise conferences, trade shows, and industry networking events to build relationships and position MyFranchise Bookkeeper as a key financial services provider.
• Strategic Partnerships: Establish and strengthen relationships with franchisors, franchise advisory groups, and franchise consultants to create referral opportunities and gain preferred vendor status.
• Sales Team Leadership: Recruit, train, and mentor a high-performing sales team that understands the unique needs of franchise systems.
• Pipeline Management: Develop and maintain a robust sales pipeline, leveraging CRM tools to track and optimize franchise sales performance.
• Collaboration: Work closely with marketing, finance, and operations to align sales strategies with company objectives and drive scalable franchise growth.

Market Intelligence: Stay ahead of franchise industry trends, regulatory changes, and best practices to enhance MyFranchise Bookkeeper’s value proposition for franchise brands.

Qualifications

• 10 years of sales and business development experience, preferably within franchising, B2B financial services, accounting, or professional services.
• Deep understanding of the franchising model, including the dynamics between franchisors, franchisees, and preferred vendors.
• Proven track record of building and scaling sales teams to achieve significant revenue growth.
• Experience in selling to franchise brands, multi-unit operators, and small to mid-sized businesses.
• Exceptional leadership, communication, and negotiation skills.
• Ability to work in a fast-paced, entrepreneurial environment with a growth-focused mindset.