Marketing Coordinator

Description

• Assist in the implementation of strategies to enhance brand visibility and market presence.
• Coordinate and manage marketing initiatives, campaigns, and projects, ensuring timely execution and alignment with company objectives.
• Manage social media platforms, including scheduling posts, monitoring engagement, and contributing to content creation that reflects the company’s mission and values.
• Serve as the primary point of contact for third-party vendors, ensuring successful collaboration and alignment with marketing goals.
• Organize and support trade shows, conferences, and promotional events, handling logistics, booth setup, and post-event follow-up.
• Assist in developing and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
• Work with internal teams and external partners to develop marketing materials such as brochures, email campaigns, and blog posts.
• Provide administrative support to the Director of Marketing, including managing schedules, budgets, and marketing calendars.
• Conduct competitor analysis to identify market trends and opportunities.
• Research customer behavior and preferences to guide marketing campaigns.
• Track marketing budgets and ensure alignment with planned activities.
• Optimize workflows using project management tools like Trello or Asana.
• Generate reports from tools like Google Analytics, HubSpot, and AI platforms to evaluate performance metrics.
• Utilize AI-based platforms to generate on-brand copy, blog posts, and social media captions—reducing the need for external copywriters while maintaining consistent messaging.
• Explore AI-driven design tools for creating graphics, social media templates, and promotional materials to streamline the creative process and lower reliance on third-party agencies.
• Implement AI-enabled tools to automate post scheduling, optimize posting times, and monitor engagement, ensuring timely and cost-effective campaign execution.
• Leverage AI-assisted chatbots and auto-reply to features to handle routine inquiries and comments, minimizing the need for external community management services.
• Use AI analytics to identify trending topics, relevant hashtags, and audience preferences, ensuring all social media and content strategies remain timely, engaging, and cost-efficient.
• Employ AI-based reporting dashboards to measure campaign success, track KPIs, and rapidly adapt strategies to maximize ROI and reduce marketing spend
• Collaborate on the creation of long-form content like whitepapers, case studies, and e-books.
• Maintain a consistent brand voice across all communication channels.
• Manage updates to the company’s website, ensuring SEO optimization and alignment with current campaigns.
• Work with sales teams to align marketing efforts with lead generation goals.
• Serve as a link between marketing and external agencies for creative design or advertising campaigns.
• Help develop internal communication campaigns to keep employees informed about marketing initiatives.
• Encourage employee engagement in promoting brand messages through personal networks.
• Conduct post-campaign analysis to determine ROI and provide recommendations for improvement.
• Support the organization’s mission, vision, and values always by holding self-accountable for applying our G.R.E.A.T. principles daily and personally living them when working with customers, employees, colleagues, suppliers, and others.
• Other duties as assigned by manager.

Qualifications

• Associate’s degree (AA) in Marketing, Communications, or a related field; bachelor’s degree preferred.
• 1-2 years of experience in marketing, preferably in the agriculture or organic products industry.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, Canva, Adobe Creative Suite, HubSpot, or similar).
• Familiarity with social media platforms (Instagram, Facebook, LinkedIn, etc.) and analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.
• Graphic design skills, including the ability to create visually compelling marketing materials and content for both digital and print media, are a plus.
• Experience in creating infographics, promotional assets, or social media visuals that align with brand guidelines is an advantage.
• Knowledge of SEO best practices, including on-page and off-page optimization, keyword research, and content strategies.
• Familiarity with paid digital media platforms (e.g., Google Ads, Meta Ads Manager) and the ability to support the creation, monitoring, and optimization of campaigns to drive traffic and conversions.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Basic knowledge of agriculture or organic certification is a plus.
• Knowledge of emerging AI tools and platforms, and ability to integrate them into marketing workflows.
• Experience with marketing databases and CRM platforms to maintain up-to-date information.
• Passion for organic integrity and sustainable agriculture.
• Detail-oriented with a creative mindset.
• Team player with a proactive approach to problem-solving.
• Embrace our G.R.E.A.T. core values: Always Growing, Relentless Solutions, Excellence with Empathy, Ambitious Adaptability, and Trustworthy Team spirit.

Salary : $27 - $40