What are the responsibilities and job description for the Marketing Coordinator position at True Organic Products, Inc?
Assist in the implementation of strategies to enhance brand visibility and market presence.
Coordinate and manage marketing initiatives, campaigns, and projects, ensuring timely execution and alignment with company objectives.
Manage social media platforms, including scheduling posts, monitoring engagement, and contributing to content creation that reflects the companys mission and values.
Serve as the primary point of contact for third-party vendors, ensuring successful collaboration and alignment with marketing goals.
Organize and support trade shows, conferences, and promotional events, handling logistics, booth setup, and post-event follow-up.
Assist in developing and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
Work with internal teams and external partners to develop marketing materials such as brochures, email campaigns, and blog posts.
Provide administrative support to the Director of Marketing, including managing schedules, budgets, and marketing calendars.
Conduct competitor analysis to identify market trends and opportunities.
Research customer behavior and preferences to guide marketing campaigns.
Track marketing budgets and ensure alignment with planned activities.
Optimize workflows using project management tools like Trello or Asana.
Generate reports from tools like Google Analytics, HubSpot, and AI platforms to evaluate performance metrics.
Utilize AI-based platforms to generate on-brand copy, blog posts, and social media captionsreducing the need for external copywriters while maintaining consistent messaging.
Explore AI-driven design tools for creating graphics, social media templates, and promotional materials to streamline the creative process and lower reliance on third-party agencies.
Implement AI-enabled tools to automate post scheduling, optimize posting times, and monitor engagement, ensuring timely and cost-effective campaign execution.
Leverage AI-assisted chatbots and auto-reply to features to handle routine inquiries and comments, minimizing the need for external community management services.
Use AI analytics to identify trending topics, relevant hashtags, and audience preferences, ensuring all social media and content strategies remain timely, engaging, and cost-efficient.
Employ AI-based reporting dashboards to measure campaign success, track KPIs, and rapidly adapt strategies to maximize ROI and reduce marketing spend
Collaborate on the creation of long-form content like whitepapers, case studies, and e-books.
Maintain a consistent brand voice across all communication channels.
Manage updates to the companys website, ensuring SEO optimization and alignment with current campaigns.
Work with sales teams to align marketing efforts with lead generation goals.
Serve as a link between marketing and external agencies for creative design or advertising campaigns.
Help develop internal communication campaigns to keep employees informed about marketing initiatives.
Encourage employee engagement in promoting brand messages through personal networks.
Conduct post-campaign analysis to determine ROI and provide recommendations for improvement.
Support the organizations mission, vision, and values always by holding self-accountable for applying our G.R.E.A.T. principles daily and personally living them when working with customers, employees, colleagues, suppliers, and others.
Other duties as assigned by manager.
Associates degree (AA) in Marketing, Communications, or a related field; bachelors degree preferred.
1-2 years of experience in marketing, preferably in the agriculture or organic products industry.
Proficiency in marketing tools and platforms (e.g., Google Analytics, Canva, Adobe Creative Suite, HubSpot, or similar).
Familiarity with social media platforms (Instagram, Facebook, LinkedIn, etc.) and analytics.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.
Graphic design skills, including the ability to create visually compelling marketing materials and content for both digital and print media, are a plus.
Experience in creating infographics, promotional assets, or social media visuals that align with brand guidelines is an advantage.
Knowledge of SEO best practices, including on-page and off-page optimization, keyword research, and content strategies.
Familiarity with paid digital media platforms (e.g., Google Ads, Meta Ads Manager) and the ability to support the creation, monitoring, and optimization of campaigns to drive traffic and conversions.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Basic knowledge of agriculture or organic certification is a plus.
Knowledge of emerging AI tools and platforms, and ability to integrate them into marketing workflows.
Experience with marketing databases and CRM platforms to maintain up-to-date information.
Passion for organic integrity and sustainable agriculture.
Detail-oriented with a creative mindset.
Team player with a proactive approach to problem-solving.
Embrace our G.R.E.A.T. core values: Always Growing, Relentless Solutions, Excellence with Empathy, Ambitious Adaptability, and Trustworthy Team spirit.
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