What are the responsibilities and job description for the Digital Marketing Manager position at True Story Foods?
A Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies across various online channels like social media, email, website content, and paid advertising, aiming to increase brand awareness, drive website traffic, and ultimately achieve business goals by leveraging data-driven insights and staying updated on the latest digital trends.
Key Responsibilities :
- Create and implement comprehensive digital marketing strategies aligned with overall business objectives, including social media plans, content marketing calendars, SEO strategies, and paid advertising campaigns
- Manage social media accounts across platforms, monitor engagement, respond to comments, and develop strategies to increase followers and drive traffic.
- Oversee the creation, distribution, and optimization of website content, blog posts, and other digital assets to engage target audiences
- Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels, optimizing budgets and targeting to maximize ROI
- Develop and execute targeted email marketing campaigns to nurture leads, promote products / services, and drive customer engagement
- Identify innovative digital growth strategies
- Prepare reports on the performance of digital marketing campaigns as well as website traffic and other key performance metrics
- Allocate digital marketing budget effectively across different channels and campaigns
Skills and qualifications :
Ability to develop innovative and engaging digital marketing campaigns
