What are the responsibilities and job description for the Marketing Data Analyst position at Truenorth?
Overview
Prepare to dive deep into data, optimize campaigns, and uncover the trends that will drive our marketing strategies for healthcare organizations around the country. We’re looking for a Data Analyst who loves to analyze campaign performance data, develop data-driven narratives and provide actionable insights and recommendations in an agency setting. This role will play an important part to shape our rapidly evolving analytics practice, will build meaningful marketing models and will develop compelling data visualizations to complement our campaign efforts.
Ideal candidates will oversee measurement plan strategy, collection, analysis, and interpretation of media performance across multiple campaign channels and collaborate with cross-functional teams to deliver client-ready dashboards and reporting. Additionally, this role will guide new process and analytics capabilities, validate and maintain data integrity and train an extended team on leveraging predictive and prescriptive marketing data.
If you have a passion for data analysis and a drive to make a meaningful impact on the communities and clients we serve, we should talk.
Responsibilities
- Report on campaign performance and optimize channels through A / B testing, KPI strategy and tracking, customer segmentation, attribution modeling, and data modeling.
- Create actionable insights from complex data, and share compelling narratives with our performance marketing teams and clients to guide agile strategic recommendations and decisions.
- Develop dashboards and resources to uncover opportunities for improvement, and drive smarter, data-driven decisions.
- Foster an agile and data-driven mindset across the team by providing training, documentation, and support to improve understanding and engagement in campaign performances across clients.
- Develop standardized metrics and forecasts to evaluate and benchmark short- and long-term planning that will help shape effective strategies to better meet client needs.
- Assist in building out the agency’s analytics services and demonstrate an ongoing commitment to innovation that establishes the agency as an innovative leader in healthcare marketing analytics.
- Design and conduct A / B testing and make recommendations for optimization
- Produce and maintain data models, own data product development and liaise with strategic partners for data maintenance.
- Develop subject matter expertise in data, measurement, ad tech, and targeting capabilities for select marketing channels, and support agency thought leadership and marketing by providing a strong point of view on trends, compliance changes, platform updates, and more related to analytics and measurement. Track campaign performance, audience segmentation, and revenue impact, and develop predictive models to forecast performance trends.
- Support agency marketing through identification of case study material.
- Collaborate with clients with diverse tech stacks to ensure we efficiently leverage investments they’ve made in advanced analytics platforms, CRM, call tracking tools, and more in our measurement plans.
Required Skills / Experience
True North Custom provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action.
What We Offer
This position may be performed remotely anywhere within the United States while accommodating Eastern time company office hours.
