What are the responsibilities and job description for the Senior Director Brand and Product Marketing position at TruGreen?
TruGreen Senior Director Brand and Product Marketing in Nashville, Tennessee
Position Overview
TruGreen is seeking an experienced and dynamic Senior Director of Brand & Product to lead our brand and product strategy. This role will be instrumental in driving growth, enhancing brand equity, and ensuring alignment of marketing initiatives with business objectives. The Senior Director will be responsible for the strategic development and execution of brand and product marketing strategies, innovation, brand campaign development, and managing field marketing operations. This position requires a strategic thinker with a strong background in brand management, product development, and multi-channel marketing.
Responsibilities
- Develop and implement comprehensive brand strategies that align with TruGreen’s vision, mission, and business goals.
- Oversee the development and execution of brand campaigns, ensuring consistency across all channels and touchpoints.
- Monitor and analyze brand performance metrics, leveraging insights to optimize brand positioning and messaging.
- Lead the creation and execution of impactful advertising campaigns that drive brand awareness and consideration.
- Conceptualize and deliver big ideas that resonate with target audiences, leveraging insights and data to inform creative development and execution.
- Lead the end-to-end product lifecycle management, including ideation, development, launch, and post-launch evaluation.
- Identify market trends, customer needs, and competitive landscape to inform product innovation and differentiation.
- Collaborate with cross-functional teams to drive product development initiatives that enhance customer satisfaction and drive revenue growth.
- Partner with Operations leaders and Finance partners to determine product pricing strategy by utilizing market research data, reviewing production and sales costs, and anticipating volume.
- Oversee and manage field marketing operations, ensuring alignment with national brand strategy and local market needs.
- Manage relationships with external agencies and partners to ensure high-quality deliverables and brand consistency.
- Facilitate field marketing efforts through collaboration with field leaders on budget, messaging, sponsorships, and collateral.
Education and Experience Requirements
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasionally required to lift or move up to 10lbs, stoop, kneel, crouch, or crawl.
Ability to speak, read, and write fluently in English is required.
You MUST BE physically located in the United States while performing this job.
TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce.
Pay Ranges
164,175.00 - $273,631.00
This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range.
TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
We are an Equal Opportunity / Affirmative Action Employer - Minorities / Females / Protected Veterans / Individuals with Disabilities.
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Salary : $164,175 - $273,631
