Client Marketing Senior Consultant – Content and Thought Leadership

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Partner with the Senior Leader to develop strategy to deliver thought leadership content featuring Truist clients and subject matter experts via all available channels. Create compelling content that distinguishes Truist B2B businesses from competitors while providing a consistent and distinctive content experience that helps drive leads, engagement, client deepening, and retention.

Essential Duties And Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Develop an all-channel usage strategy to deliver content effectively and efficiently to include lead generation and lead nurture strategies
• Partner with B2B lines of business marketing partners and other key stakeholders to deliver distinctive client experiences with compelling content via:
• -- websites, applications, emails, videos, whitepapers, social media, ads, brochures, direct mail, and marketing or service channels.
• Analyze, plan, develop, and implement content strategy to meet marketing objectives. This could include using research and the appropriate tactics for our various audiences and channels.
• Concept, coordinate, and edit content that’s compelling, creative, easy to understand, on-brand, and backed by data and research. Provide leadership on content solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
• Utilize appropriate technologies and content methodologies to capture, store, deliver and preserve content.
• Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.
• Work independently, with guidance in only the most complex and unusual situations.
• Deliver programs on budget and on time.
  
  
  

Required Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in English, Marketing, Communications, Business Administration or related field
• 5 years of content marketing-related experience
• Specialized content marketing and/or broad knowledge and expertise of B2B marketing
• Excellent communication and writing skills, including ability to present ideas and solutions in a clear and compelling way
• Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
• Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
  
  
  

Preferred Qualifications

• Master’s degree in English, Marketing, Business Administration, or Communications
• 10 years of related experience
• Experience in financial services
• Commercial/Corporate/Wealth banking product and/or segment marketing experience
  
  
  

Other Job Requirements / Working Conditions

• Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
• Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
• Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
  
  
  

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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