What are the responsibilities and job description for the Digital Marketing Specialist with Design Expertise position at Truleo?
About Truleo
TRULEO is an AI-powered Police Officer Assistant designed to enhance officer morale, recruitment, and retention through positive reinforcement and automated support. By streamlining tasks like voice-generated reports, voice-searchable policies, and RMS coaching, we empower officers to focus on response, not tedious, administrative work. Our body camera analytics further promote accountability and training opportunities, helping law enforcement thrive in their roles and build stronger connections with the communities they serve. To learn more about TRULEO's mission to recognize police professionalism, visit www.truleo.co
Why
We are a force for good. We have partnered with police departments around the country and are helping them to improve trust with their community. TRULEO is a well-funded, early-stage startup, with world class technology and culture. We are looking for the best of the best to join our rapidly growing team. We are offering top salary, benefits, equity, the opportunity to work with a first-class team on an impactful problem and a chance to make a vertical leap in your career.
Position Overview
We are seeking a highly skilled Digital Marketing Specialist with strong design expertise to manage and optimize paid social media advertising campaigns, ensure robust SEO strategies for our website, and analyze performance data to drive actionable insights. The ideal candidate will have at least six years of experience managing successful social ad campaigns and will be a self-starter adept at working in a fast-paced, dynamic environment.
While this is a remote role, we strongly prefer candidates the Greenville, South Carolina area.
Reports to: Director of Marketing and Communications
Key Responsibilities
- Campaign Management
- Own the strategy, design, and execution of paid social ad campaigns across platforms (Facebook, LinkedIn, etc.).
- Develop KPIs and provide regular performance reports with insights and recommendations. Continuously test and refine campaign elements to improve performance and ROI.
- SEO and Website Management
- Conduct regular SEO audits to ensure the website ranks well in search engines.
- Implement SEO best practices for content, technical SEO, and backlink strategies.
- Content Creation and Design
- Design engaging visuals and ad creatives aligned with the brand’s messaging.
- Create video content and manage editing processes to enhance campaign effectiveness.
- Develop high-quality ad copy and revise based on performance feedback.
- Conduct keyword research, audience segmentation, and customer journey QA for optimal targeting and funnel analytics.
- Utilize tools like Genius Monkey and HubSpot to manage and optimize campaigns effectively.
Strategy Development
- Collaborate with the Director of Marketing and Communications to build a comprehensive digital marketing strategy.
- Align advertising strategies with business objectives and key performance indicators (KPIs).
Collaboration and Communication
- Work closely with internal teams to align marketing campaigns with broader company initiatives.
- Conduct regular check-ins with leadership to adjust strategies based on campaign results.
Qualifications
Required:
- Bachelor’s degree in marketing, design, or related field.
- Minimum of 6 years of experience in digital marketing with a proven track record of running successful social media ad campaigns.
- Expert knowledge of paid social platforms and advertising tools.
- Strong analytical skills with experience in campaign reporting and performance optimization.
- Exceptional communication skills and the ability to work in a fast-paced environment.
Preferred:
- Skills in graphic design and video creation/editing.
- Familiarity with product engineering processes.
- Experience working in a hybrid team environment.
- Understanding of Genius Monkey, Semrush, and HubSpot.
Key Traits
- Self-starter: Ability to take initiative and work independently.
- Adaptable: Thrives in a fast-paced, multitasking environment.
- Collaborative: A team player with a positive attitude and excellent interpersonal skills.
TRULEO encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions, and ages, as well as veterans and individuals with disabilities.