Social Media Manager

Overview:

Develop and implement strategies to manage a companyʼs online presence, creating engaging content, analyzing data, and building relationships with audiences across various social media platforms.

Key Responsibilities:

Content Creation and Management:

• Develop and implement social media strategies aligned with overall marketing goals.
• Create engaging content, including text, images, videos, and graphics, tailored to different platforms and target audiences.
• Schedule and post content consistently to maintain a strong online presence.
• Curate and share relevant content from other sources.

Community Engagement:

• Monitor social media channels for mentions, comments, and messages.
• Respond to inquiries, address concerns, and foster positive and engaging interactions with followers.
• Build and maintain relationships with customers and other stakeholders.

Data Analysis and Reporting:

• Track and analyze social media performance metrics, such as reach, engagement, and conversions.
• Identify trends and insights to inform future strategies.
• Generate reports to demonstrate the effectiveness of social media efforts.

Social Media Advertising:

• Develop and managing paid social media campaigns to reach specific target audiences.
• Optimize advertising campaigns for maximum impact and return on investment.

Staying Updated:

• Remain up-to-date with the latest social media trends, best practices, and platform updates.
• Experiment with new features and strategies to stay ahead of the curve.

Skills Required:

• Excellent Communication Skills: Both written and verbal, to create engaging content and interact with audiences.
• Strong Writing and Editing Skills: To craft compelling captions and posts.
• Graphic Design Skills: To create visually appealing content.
• Analytical Skills: To interpret data and identify trends.
• Time Management and Organization: To manage multiple tasks and deadlines.
• Problem-Solving Skills: To address customer concerns and resolve issues.
• Knowledge of Social Media Platforms: Understanding the nuances of different platforms and how to optimize content for each.
• Familiarity with Social Media Management Tools: Using tools to schedule posts, analyze data, and manage multiple accounts.

Job Types: Full-time, Contract

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Eugene, OR 97402

Salary : $50,000 - $75,000