What are the responsibilities and job description for the Digital Product Marketing Manager position at Trupanion Inc.?
As a member of the Customer Marketing team, you’ll have the opportunity to make an immediate impact on the rapid growth of our company by owning, improving, and maintaining our members’ online account platform (known internally as Member Portal) and our companion mobile app. You will be involved with the full digital content release lifecycle, from feature planning to publishing workflow and performance analysis. This role will facilitate efficient operation and content management for customer marketing digital platforms, including the Member Portal (members.trupanion.com) and mobile app.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
The ideal candidate is someone who has knowledge of digital platforms, an in-depth understanding of project management, masterful organizational skills, and a deep passion for user experience. We’re looking for someone who thrives in a fast-paced environment, provides transparent lines of communication, and can articulate opportunities for action from operational insights and reports. You must be a detail-oriented individual who can problem solve and adapt quickly.
This position is open to candidates in the Seattle area. You will have a hybrid remote / in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
You will support front-end ownership of our digital platform, our feature roadmap, and all related reporting to evaluate success. Your responsibilities include :
- Update and maintain website content for member-facing digital platforms in 3 languages through Sitefinity CMS and app workflows
- Manage CMS migration and feature improvements in partnership with agency
- Facilitate content updates to support member content strategy, policy changes, business partnerships, and language support across member-facing digital platforms
- Oversee continuing website sustainment and optimization projects and work closely with stakeholders on UI / UX for member portal and app
- Oversee digital member journey, paying close attention to UX copy, information architecture, imagery and copy consistency, and compliance and legal requirements
- Partner with customer insights team to conduct ongoing analysis of website content performance and report on results
- Run member experience team content backlog, manage cross-functional dependencies, work prioritization, assignment, and tracking
- Manage QA testing before each web content release. Support development teams with UAT (user acceptance testing).
- Actively engage business and technical partners on production status through superb communication, project plans / timelines, content requirements and success criteria, and status reports
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Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
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