What are the responsibilities and job description for the Marketing Specialist position at Trustcare?
Key Responsibilities
Content Creation and Strategy
Develop and maintain an organic social media calendar to align with company goals.
Create branded content through boots-on-the-ground efforts, capturing ongoing, authentic moments.
Draft and publish engaging content for various platforms, including blogs, social media, email / SMS campaigns, GMB posts, and more.
Design and Planning
Develop high-quality marketing collateral, such as flyers, rack cards, promotional items, stationery, and additional print or digital assets as needed.
Create effective emails and other internal communication materials that align with brand messaging.
Design and schedule clinic digital signage with a clear and timely content calendar.
Event Management
Oversee the event calendar, including planning and coordinating community or company-specific events.
Ensure all events align with TrustCare Health’s goals and brand voice, providing on-site support as needed.
Business Listings and Social Management
Monitor and manage all location management tools, including Google My Business (GMB), Yelp, and Apple Maps.
Update business hours and information through listing management tools and the website CMS.
Respond to reviews and escalate issues as needed to maintain a positive online reputation.
Monitor social media channels and respond to patient questions and / or concerns
Qualifications and Skills
Bachelor’s degree in Design, Marketing, or a related field preferred.
2 years of design experience is strongly preferred.
Strong organizational skills with the ability to multitask effectively.
Excellent written and verbal communication abilities.
Proficiency in managing business listings and CMS tools.
Experience with social media management, content creation, and email / SMS marketing platforms.
Creative mindset with the ability to design and execute branded content.
Event planning and coordination experience is a plus.
Why Join Us?
Be part of a mission-driven organization that makes a positive impact in healthcare.
Collaborate with a close-knit, supportive team that values your ideas.
Enjoy opportunities to grow and showcase your creative skills in a dynamic environment
If you’re ready to make a difference and bring your marketing expertise to a trusted healthcare brand, we encourage you to apply!
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this position. Duties, activities, and responsibilities may change at any time with or without notice.
EEO Statement
TrustCare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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