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Senior Director of Licensing, Brands & Agencies (East Coast)

Trusted Media Brands
New York, NY Full Time
POSTED ON 12/14/2024
AVAILABLE BEFORE 3/12/2025
About Us:

TMB is the community-driven entertainment company engaging more than 250 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at trustedmediabrands.com.

Location:

We have offices in New York, Los Angeles, Milwaukee, and Gurgaon. This position is based in New York, NY. Candidates must be located in or willing to relocate to the area.

About the role:

We are seeking a dynamic and results-driven seller to join our growing team in New York. The successful candidate will focus on building and maintaining relationships with brands, creative agencies, production companies, and other clients to drive the licensing of our premium video content. This is an exciting opportunity for a sales professional with experience in the creative media or video licensing industry. This role reports to our Head of Global Licensing.

About you:  

You are a self starter, sales professional with experience in creative media or video licensing industry and a passion for the creative industry.

Day to day Responsibilities:
  • Client Acquisition & Management:
    • Identify and pursue new business opportunities with brands, creative agencies, production companies, and other potential clients
    • Build, nurture, and maintain strong relationships with both new and existing clients
  • Sales Strategy & Execution:
    • Meet and exceed monthly, quarterly, and annual sales targets
    • Develop tailored licensing solutions to meet client needs, emphasizing the value of our video content library (UGC)
    • Negotiate licensing agreements and contracts with a focus on securing long term relationships and maximizing revenue
  • ‘Umbrella’ Deal Development & Activation:
    • Secure large-scale licensing agreements and network agency contracts to be preferred vendor for UGC video and clearance services
    • Strategically activate these deals with your peers across sister agencies and divisions, ensuring maximum utilization and revenue generation
  • Evangelizing UGC & Industry Leadership:
    • Educate clients, especially brands and agencies, on the value and power of user-generated content (UGC) in storytelling, campaigns, and creative work
    • Present compelling use cases, data, and creative solutions to help agencies and brands integrate UGC into their strategies
    • Act as a thought leader, participating in discussions, workshops, and events to position our company as a leader in UGC-driven licensing solutions
You have: (aka Qualifications) 
  • 7   years working with Brand & Agency clients in New York area
  • Proven sales experience in video licensing, media sales, or a related field, preferably with brands like Shutterstock, Getty, Pond5, or similar companies
  • Strong background in UGC, its benefits, challenges, etc.
  • Strong understanding of licensing models, creative media industries, and client needs
  • Exceptional communication, negotiation, and interpersonal skills
  • A self-starter with the ability to manage multiple projects and clients simultaneously
  • Experience working with internal systems (Salesforce) to track sales activities and performance
  • Ability to travel regularly to meet clients and to attend events
  • Start-up experience, knowledge of video content trends and creative workflows is a plus
Key Attributes:
  • Motivated and goal-oriented with a passion for the creative industry
  • Adaptable and able to thrive in a fast-paced, results-driven environment
  • Strong network in the advertising, creative agency, or media production industries is highly desirable
About this team: 

This is a dynamic, collaborative and results-driven team which is growing!

Compensation: 
Base salary of $120-130k with a Sales Incentive target of $80k

Our Benefits: 
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.   

Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Salary : $120,000 - $130,000

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