What are the responsibilities and job description for the Social Media Strategist Job at Truth Collective in Rochester position at Truth Collective?

SOCIAL MEDIA STRATEGIST

ABOUT US :

At the heart of our creative agency lies the conviction that braver brands stand out and pave their way to success. Specializing in Brand Identity and Brand Activation, we empower brands across the globe to embrace boldness, from financial services and beverage to vision care and education.

Our small yet mighty team is dedicated to crafting solutions that not only highlight a brand's unique identity but also activate its potential in the marketplace. With honest creativity at our core, we help our clients cut through the noise, connect with their audiences, and leave a lasting impact.

ABOUT THE ROLE :

As a Social Media Strategist, you will play a pivotal role in shaping the voice and social presence of our diverse clients as well as our own Truth Collective brand. This position requires a blend of creativity, research prowess, and strategic thinking to develop comprehensive content strategies that align with each client's business goals.

You will be at the forefront of developing and implementing comprehensive, creative social media strategies to increase brand awareness, distinction, web traffic, and audience reach across channels for the Agency and our clients.

ABOUT THE WORK :

Social Media Strategy & Planning :

Plan, manage, and execute social media content for owned channels, partnering with creative teams to create engaging content across platforms and to build and maintain online communities.
Participate in multi-team client projects to design social media strategies to achieve clients' marketing goals.
Identify social media opportunities and develop strategic plans for the Agency and clients that will drive engagement, leads, and sales.
Stay up to date on new digital technologies, social channels, and social media best practices.
Advocate for social media and educate the Agency and clients on its value.
Maintain a consistent, high presence for Truth Collective in relevant social channels.

Social Media Content Calendar & Scheduling :

Populate social media content calendars and schedule and post content based on deadlines.

Social Media Performance Analysis & Optimization :

Analyze social media performance, competitor activity, and trends to identify areas for improvement. Recommend data-driven strategies and content adjustments to optimize performance and achieve marketing goals.

Lead "social listening" practice, staying abreast of audience sentiment and making proactive recommendations to maximize opportunities or manage risks.

Lead social media reporting and analysis for Agency and client activity.

Perform social media audits to understand competitive landscapes.

Additional Responsibilities :

Present work to internal and external stakeholders.

Act as a liaison with creative teams and other departments to ensure continuity and efficiency.

Perform other duties as assigned to support the team and company's success.

WHAT YOU'LL BRING :

Required Qualifications :

A minimum of 3 years of professional experience in social media strategy or a related field.

Strong research skills and the ability to distill complex information into clear, engaging social strategies.

Creative writing skills to be applied in presentation creation, social media posts, and editorial content.

Ability to work independently and collaboratively in a fast-paced environment.

Excellent communication and organizational skills.

Extensive knowledge of social platforms, their purpose, and how to create content, post content, and optimize for better performance.

Proficiency in social media listening tools / platforms.

Effective cross-functional collaboration to ensure a cohesive and integrated approach to managing campaigns across teams.

Innovation and learning mindset by staying informed and activating developments in AI, marketing technologies, and content trends.

Preferred Qualifications :

Professional experience with AI tools, including Gemini and ChatGPT.

Familiarity with prompt engineering basics and content generation tools, ensuring that outputs align with brand voice, campaign goals, and audience engagement strategies.

Experience in Brand Planning and Communications Planning.

ANNUAL SALARY RANGE : $55,000 - $65,000

WHY TRUTH COLLECTIVE?

We are honestly committed to a healthy, employee- and team-centered, creative working environment where our people and business thrive. We encourage a work experience that fuels the whole self and supports each of our unique team members to flourish in work and life.

PERKS AND BENEFITS :

Flexible hybrid working practice : on location and where you want to be

Competitive financial and wellness benefits

Plenty of time off, for yourself, the people you love, and things you want to do

Personal and professional development opportunities to keep you growing

Ongoing diversity, equity, and inclusion learning and support for everyone

Opportunities to create an impact in the community in life-changing ways

Team activities for creative exploration and fun

Casual workspace where dogs are welcome

A place at the table with unique and amazingly talented team members who have each other's backs

DIVERSITY, EQUITY, AND INCLUSION COMMITMENT

At Truth, we know that diversity in backgrounds, identities, experiences, and talent is the key to unlocking extraordinary creative work. That's why we amplify and embrace creative possibilities with a diverse team. As an equal-opportunity employer, we encourage individuals of all backgrounds and identities to apply, and we are committed to creating an environment where everyone feels welcomed and valued and has the support and opportunities to thrive. If you need any assistance with your application, please reach out.

Learn more about what gets us stirred up in the best way possible attruthcollective.com.

Salary : $55,000 - $65,000

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