Marketing Automation Analytics Specialist

TruWest is a family-owned holding company with multiple operating subsidiaries located in the United States, Canada and Europe. Privately owned by the Kennedy Family, TruWest is the parent company of TRG (AIDC, POS and payment processing solutions), Inversion6 (IT security, storage and networking solutions), River Capital Finance (IT equipment financing), River SaaS Capital (debt financing for software-as-a-service businesses) and Sibling Revelry Brewing (craft brewery and taproom located in Westlake, Ohio). Founded in 1978, TruWest is headquartered in Westlake, Ohio.

We are seeking a motivated Marketing Automation and Analytics Specialist to join our dynamic marketing team. This entry-level position offers an excellent opportunity for recent college graduates who are eager to kickstart their careers in marketing analytics. As part of the team, you will work closely with experienced professionals and contribute to the success of our company under the guidance of our Marketing Operations Manager.

Key Responsibilities

Data Management and Analytics

• Assist in gathering marketing data from various sources, including websites, campaigns, and CRM systems.
• Help maintain data accuracy and integrity across all platforms.
• Support the team in analyzing marketing data using tools like Google Analytics, Looker Studio and Excel.
• Contribute to the creation of reports and dashboards to visualize key metrics and track ROI.
  
  

Marketing Automation

• Help set up and monitor automated marketing campaigns and workflows.
• Aid in the development and scheduling of email campaigns.
• Assist in segmenting contact lists and personalizing email content.

AI Implementation

• Explore AI tools and technologies relevant to marketing operations.
• Support the integration of AI solutions under the guidance of senior team members.

Collaboration and Support

• Work closely with both the Marketing Operations and Brand/Design teams.
• Assist in coordinating marketing efforts across the four businesses.

 Qualifications

• Education:
• Currently pursuing a Bachelor's degree in Marketing, Business, Data Science, Information Technology, or a related field.
• Seniors, or recent graduates preferred.
• Technical Skills:
• Basic understanding of marketing principles and digital marketing channels.
• Familiarity with analytics tools (e.g., Google Analytics)
• Knowledge of Excel and data visualization techniques
• Analytical Abilities:
• Strong numerical and analytical skills.
• Ability to interpret data and identify trends.
• Interest in AI and emerging marketing technologies.
• Soft Skills:
• Excellent communication and interpersonal skills.
• Eagerness to learn and adapt in a fast-paced environment.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively within a team.