What are the responsibilities and job description for the TSC Auto ID Technology is hiring: Marketing Manager in Itasca position at TSC Auto ID Technology?
At TSC, one of the world’s fastest-growing and most dynamic companies in the Auto ID industry, we are seeking exceptional talent to join our team. We are looking for a Marketing Manager in the Americas to lead the day-to-day tactical execution of marketing communications across North America and Latin America (LATAM).
The Marketing Manager will be responsible for executing the company’s marketing communication efforts for North America and LATAM. Working closely with the VP of Marketing Communications, you will lead initiatives to achieve key growth objectives while aligning with global marketing strategies. In this role, you will collaborate with our global marketing, Sales, product management, and cross-functional teams to implement product launches and adapt marketing messages for regional needs. The Marketing Manager will also oversee and develop a high-performing marketing team, ensuring effective execution of strategies.
A successful candidate will have a strategic mindset, exceptional project management skills, and strong experience in digital marketing, content creation, and marketing automation. This role requires strong leadership, creativity, attention to detail, and results orientation.
Scope of Key Responsibilities
- Strategic Leadership : Contribute to developing growth initiatives and key marketing objectives for North America and LATAM, ensuring alignment with overall business goals.
- Campaign Development : Plan, execute, and measure A / B tests to optimize digital marketing campaigns, ensuring effectiveness across channels.
- Product Launches : Collaborate with Global Product Marketing and Regional Sales Managers to plan and roll out product launches, customizing messaging for regional markets.
- Content Strategy : Lead the creation and implementation of content strategies across blogs, social media platforms, and other digital channels to increase brand visibility.
- Team Management : Mentor and manage marketing staff, delegating tasks effectively to ensure timely project completion and fostering a culture of collaboration.
- Digital Marketing : Oversee website content and operations, develop landing pages, and optimize the user experience throughout the customer journey.
- Lead Nurturing : Plan, coordinate, and manage marketing automation workflows within the CRM to drive lead generation and customer retention.
- Event Coordination : Plan and manage trade shows and regional events, ensuring successful execution and alignment with marketing objectives.
- Analytics & Reporting : Implement and manage web analytics tools such as Google Analytics and Tag Manager, creating insightful reports to measure campaign performance and ROI.
- Problem-Solving : Identify challenges in a fast-paced environment and develop actionable solutions.
- Emerging Technologies : Consistently explore new tools, trends, and opportunities to enhance marketing initiatives.
- Cross-Functional Collaboration : Work closely with other departments to gather input, share insights, and drive cross-functional alignment on marketing goals.
- Standardization : Build on and enhance established marketing operating procedures to improve efficiency and effectiveness.
Essential Skills & Experience