What are the responsibilities and job description for the Senior Director, Marketing position at TSP (A Syneos Health Company)?
Location : Redwood City, CA, United States
Date Updated : Dec 19, 2024
Job ID : 7202
Description
Our client is a clinical-stage oncology company focused on developing novel targeted therapies to inhibit targets in unique cancers. The company’s R&D pipeline comprises inhibitors for use in combination treatment strategies. As a new member of the team, you will join other outstanding professionals in a tireless commitment to cancer patients.
The Opportunity :
Reporting directly to the VP, Commercial Development, the marketing leader will help develop and deliver our client’s marketing plans for the company’s lead programs in preparation for anticipated launches.
You will work within the Commercial team to define the marketing strategy and tactically deliver critical marketing activities on the Commercial roadmap, such as market research and patient journey mapping, branding, messaging, and content delivery. You’ll collaborate with cross-functional teams to provide a commercial marketing perspective on clinical, medical affairs, and market access initiatives. You will grow your team to support expanding marketing needs. This position is based out of our headquarters in Redwood City, CA.
- Partner and shape the strategic marketing plan and oversee launch readiness initiatives based on deep customer insight; branding, positioning, messages, story flow, and creative imagery to prepare for and deliver successful oncology product launches.
- Lead the development and implementation of the promotional platform (e.g., messaging, market research initiatives, unbranded website, etc.).
- Prioritize, develop, and implement promotional and disease education tactics (including print and digital promotions, peer-to-peer programming, and key customer marketing initiatives) that establish value with our customers and contribute to achieving a successful product launch.
- Lead partner agency and vendor relationships and workflow.
- Operate as an ambassador of the company, establishing the organization as a trusted member of the healthcare community to all relevant stakeholders (Patients, HCPs, Payers, Policy makers, Industry peers).
- Develop the Customer Marketing Team to understand the needs of the top institutions, key opinion leaders, the competitor landscape, and other important healthcare providers to optimize promotional approach, selling tools, and educational programming.
- Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes, and relevant market and managed care dynamics.
- Establish a strong relationship with medical affairs, and eventually, the sales team and other field-based commercial teams to ensure optimal execution; partner with Sales Training to develop a comprehensive and effective training plan.
Required Experience, Skills, and Education :
Preferred Skills :
The base salary range for this full-time position is $240,000 to $270,000 for candidates based at our headquarters in Redwood City, CA. The range displayed on each job posting is intended to be the minimum and maximum salary for the position in Redwood City and will be adjusted for the local market a candidate is based. Our salary ranges are determined by role, level, and location. Individual pay is determined by multiple factors, including job-related skills, experience, market dynamics, and relevant education or training.
TSP Talent Solutions and our customers are affirmative action / equal opportunity employers (Minorities / Females / Veterans / Disabled)
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Salary : $240,000 - $270,000
