Growth Marketing Manager, Organic Social

Title: Growth Marketing Manager, Organic Social

Location: Washington, D.C.
Salary: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime.
Reports to: Caroline Volz, Director of Growth Marketing

Travel: Occasional travel may be required

Position Overview
Tuckernuck is looking for a strategic, creative, and lifestyle-obsessed Growth Marketing Manager, Organic Social to lead our organic content and community strategy. In this role, you'll breathe new life into how Tuckernuck shows up onlinecrafting relatable, high-impact content that feels authentic, informative, and uniquely us. Your focus will be on real-life storytelling: restaurant recs, travel tips, styling POVs, and behind-the-scenes moments that give our customer more than just a productthey get a full Tuckernuck life. Youll manage our social channels end-to-end with both editorial instinct and performance rigor, leading content planning, execution, and reporting.

Youll work cross-functionally with brand, performance marketing, merchandising, creative, and store teams to ensure every post feels intentional and every campaign ladders up to business goals. Youll also help structure and scale our social content process to improve speed, quality, and accountabilitywhile empowering the team to operate independently and creatively.

Core Responsibilities

Social Strategy & Planning

• Lead and evolve Tuckernucks organic social media strategy across Instagram, TikTok, Pinterest, and emerging platforms.
• Build and manage a monthly and seasonal content calendar aligned with merchandising moments, marketing campaigns, and key business initiatives (e.g. The Find the Fun List, new arrivals, lifestyle guides, partnerships etc).
• Define the purpose of each social platform and develop content pillars to support brand storytelling, product marketing, and community building.
• Champion a test-and-learn culture, especially on video-first platforms like TikTok and IG Reels, to drive innovation and relevance.

Content Creation & Visual Storytelling

• Develop evergreen franchises and recurring content formats that keep our community engaged, such as Tuckernuck Try-Ons, Behind the Scenes, Staff Picks, and influencer-led styling.
• Guide and approve all organic content, ensuring consistent tone, styling, and voice across platforms.
• Partner with creative and content production teams when necessary to concept and create visually compelling, social-first content that reflects the Tuckernuck aesthetic.

Authenticity & Community Building

• Prioritize storytelling and lifestyle content (travel, local guides, entertaining ideas, real team moments) alongside product launches and campaigns.
• Lead proactive and reactive community engagement to foster brand love and deepen the relationship with our followers.
• Identify and collaborate with creators who align with Tuckernucks valuesprioritizing authenticity over follower count.

Cross-Functional & Store-Level Collaboration

• Partner closely with teams across marketing, ecommerce, merchandising, influencer, and paid media to ensure social campaigns are integrated and aligned.
• Collaborate with store teams to establish a clear and structured strategy for local contentproviding creative guidance while maintaining brand consistency.
• Support performance marketing efforts by aligning social content with business objectives and digital KPIs.

Success Measurement & Optimization

• Own social media analytics and reporting, surfacing key insights and opportunities for improvement.
• Monitor performance KPIs including engagement rate, follower growth, reach, shares/saves, video views, and traffic to sitemaking data-driven decisions to refine strategy.

• Regularly evaluate content and platform performance against key KPIs including engagement, reach, follower growth, site traffic, and attributed sales.
• Build strategies and content pillars that map directly to performance objectivesfrom engagement-driving Reels to follower-growth campaigns and traffic-driving educational content.
• Use data and insights to identify what resonates most with the Tuckernuck customer and optimize accordingly.

Minimum Qualifications

• 6-8 years of experience managing social for a fashion, lifestyle, or consumer brand (agency or in-house)
  
  

Knowledge/Skills/Abilities

• Strong knowledge of platform best practices, especially on TikTok and Instagram Reels
• Proven success growing and engaging brand communities across multiple platforms
• Strong creative eye and ability to guide content creation and visual storytelling
• Hands-on experience with social planning and analytics tools
• Excellent copywriting, communication, and project management skills
• Experience building and leading a nimble creative team with strong ownership culture
• Deep understanding of the Tuckernuck customer and passion for lifestyle storytelling

Core Values

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

• Teamwork Makes the Dream Work

• Find the Fun

• Stay Authentic

• Respect

• Entrepreneurial Spirit

• Start Strong & Finish Strong

• Have Courage
  
  

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.