What are the responsibilities and job description for the Creative Director position at TULA Skincare?
Overview
TULA Skincare is looking for a Creative Director with a passion for beauty, culture & visual storytelling to steward the brand aesthetic and drive commercial success from strategy to hands-on execution. The future Creative Director will enjoy working in fast-paced settings and be passionate about creating and executing elevated, engaging and insights-based creative work that builds connections with consumers and drives demand.
This role reports to the VP of Brand.
Key Responsibilities
- Lead the team in developing on-brand, high-performing & insights-based creative
- Partner with VP of Brand to define the overall visual strategy for the brand across every consumer touchpoint across online and offline channels including a brand design system and campaign toolkits
- Grow & develop our digital design, retail and experiential design and copy team leads - effectively resource & support their success as they realize their creative visions, define process & workflows, scale capabilities
Build, own & deliver against a creative budget, strategically allocating resources for campaign photography, freelance talent, technology & tools, and other investments to drive our business priorities forward
- Ensure that the TULA brand is presented in a clear, cohesive manner, supporting all business & brand objectives across a global omnichannel landscape
- Establish best practices and process for day to day operations of creative team & partner with Senior Director of Marketing on campaign execution, ensuring that creative is meeting strategic goals & executing on timelines
- Develop strategies & best practices to continually develop commercially successful assets & evolve the brand’s expression in partnership with e-commerce and retail/sales leaders
- Ensure that the team is creatively inspired, engaged & motivated by the strength of the work they are putting into market
- Ensure successful execution of campaign photo shoots
- Bring in new creative ideas and digital / visual trends
Requirements
- 10 years of professional experience in a creative environment including managing a team, leading cross-platform design projects & creating assets for beauty or a CPG brand
- Deep brand expertise- either as a creative director in house or at an agency responsible for brand development
- Ability to work cross-functionally with partners across the organization including sales, brand, digital and integrated marketing
- Excellent communication skills, strong team leadership skills
- Experience with relevant tools: Figma,Photoshop, Illustrator, InDesign
- Experience concepting & managing photo and video production
- Ability to work in a fast-paced setting, under tight deadlines, with time management skills
- Comfortable working both autonomously and collaboratively
- Passion for beauty, aesthetics and bringing a brand’s vision to life
- Must have a portfolio demonstrating relevant experience
About TULA Skincare
TULA, meaning “balance” in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.