What are the responsibilities and job description for the Marketing and Communications Specialist position at Tulane University Staff?
The Marketing & Communications Specialist manages all programs and activities in the Department of Surgery, including : produces content for use in a variety of outlets, including internal newsletters, outward facing news articles, development campaigns, letters, web pages, social media, etc. This position works with the Chair, Executive Director, faculty, staff, and affiliates to make sure all communications align with university branding. This position is responsible for analyzing the performance of the department's marketing and communication strategy and identifying new opportunities. Through these activities, the Marketing & Communications Specialist will advance efforts to engage and inspire internal and external stakeholders.
- Knowledge of communication and brand management strategies, including the ability to assess the effectiveness of those strategies in a variety of markets and adjust as needed
- Ability to write quickly and well, in a variety of prose styles-including writing for the web
- Strong technical writing ability, and experience translating complex scientific / medical topics into stories that engage, inform, and inspire a wide audience
- Understanding of the written and visual elements and structure of effective presentations - whether with visual aids (i.e. PowerPoint or other formats) or without - and ability to prepare such presentations quickly and well
- Knowledge of digital and social media and proficiency in communications within the contexts of such media
- Excellent organizational skills with demonstrated ability to work effectively in a collaborative manner across organization hierarchies
Bachelor's degree in relevant field and three years of experience in journalism, communications, or related fieldOr
High School Diploma / Equivalent and 8 years' experience in marketing, communications or other closely related field.
