What are the responsibilities and job description for the Marketing Manager position at Tulare Outlets?
Tulare Outlets is a must-stop shopping experience situated in the heart of the San Joaquin Valley. In its convenient location off Highway 99, Tulare Outlets is the perfect locale to meet all shopping, dining and entertainment needs while appreciating all Central California has to offer. With hometown service and luxury selections at outlet prices, Tulare Outlets offers a collection of more than 40 brand name stores and well-known eateries making it a favorite amongst locals and a savings destination for all.
Tulare Outlets is hiring a Marketing Manager who will serve as an integral part of the management team by supporting the marketing efforts of the Center through participation in the development and implementation of the annual marketing plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Create and post content for social media.
- Coordinate development and implementation of Center events and promotions determined by the annual calendar and budget.
- Act as a designated lead on assigned events and provide support for all Center and off-site events.
- Coordinate the ongoing development and implementation of the Center's tourism programs, which include outreach to hotels, tourist attractions, and tour operators.
- Coordinate the ongoing development of email database strategy and draft and schedule email blasts accordingly.
- Maintain all sections of the website and review them regularly for accuracy.
- Track the success of digital marketing efforts and communicate with the team timely.
- Coordinate schedule for LED pylon sign and ensure ads are updated accordingly, if applicable.
- Support Customer Service with management and implementation of all programs including Elite Rewards, Gift Cards, Gift with Purchase offers, and tourism incentives.
- In collaboration with General Manager, seek partnership opportunities with potential sponsors or event participants through research and regular outreach.
- Coordinate placement and updates of on-mall signage.
- Update directories including parking lot maps and handheld brochures.
- Coordinate window displays in vacant suites and update as needed.
- Assist management team with tenant and customer relations and communicate all areas of concern to the General Manager.
- Contribute to the overall well-being of the Center by taking the initiative to support all departments which may include tasks not related to this job description.
EDUCATION AND EXPERIENCE
- Bachelor's degree (BA/BS) from a four-year college or university.
- A minimum of two (2) years of related Marketing experience and/or training is preferred.
OTHER SKILLS AND/OR ABILITIES
- Comprehend, analyze, and interpret complex business documents and transactions.
- Effectively respond to complex issues both verbally and in writing.
- Ability to make effective presentations on general topics.
- Inspire and motivate employees and client groups to take the desired action.
- Requires a high level of commitment to customer service.
Tulare Outlets is an Equal Employment Opportunity employer committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.
Salary : $70,000 - $80,000